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Sustainable Solution: IAMNOTPLASTIC Reusable Bag for Urban Tumbleweed Reduction

IAMNOTPLASTIC aims to combat urban plastic bag pollution by offering a reusable bag for college students, addressing forgetfulness and inconvenience. The product design prioritizes comfort and memorability, with features like transferable straps and expandability. The business model includes in-house manufacturing and funding through donations, angel investors, and fundraisers. The startup requires $15,000 in capital and anticipates profitability by the 9th month of Year 3, selling each bag for $39.56.

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Sustainable Solution: IAMNOTPLASTIC Reusable Bag for Urban Tumbleweed Reduction

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  1. IAMNOTPLASTIC Your World in a Bag Maddy Pick | Patty Liao | PrasanthMadathil | Bo Zhu APD 2010| University of Michigan December 2, 2010

  2. AGENDA • Problem | Market need • Solution | Product design • Business Model • Financial Breakdown

  3. PROBLEM | DEFINITION Plastic bags = urban tumbleweed Our goal is to reduce plastic bag consumption and change consumer behavior to promote sustained usage of reusable bags.

  4. PROBLEM | CURRENT ISSUES • Target user: College students • Existing Issues: • Forget • Inconvenient • Don’t have one

  5. PROBLEM | MARKET NEED plastic bags IANP Solution Memorability reusable bag book bag Comfort

  6. KEY DESIGN OBJECTIVES • Comfort • Memorability • Existing competitors • Other considerations

  7. The IAMNOTPLASTIC Solution…

  8. WHY? • Cotton & Hemp • Transferable straps • Expandability • Extra bags • Pockets

  9. BUSINESS MODEL • Start off on a small scale (minimize capital) • In-house manufacturing • Sources of Capital • Donations from friends and family • Angel Investors and Fundraisers • Launch the product in one university • Emphasize direct marketing to customers

  10. MODES OF MARKETING

  11. FINANCIALS We need $15,000 in startup capital We will become profitable in the 9th month of Year 3 We will sell the bag for $39.56

  12. FINANCIAL OVERVIEW

  13. CASH ON HAND Breakeven Point September 2013 2011 2012 2013

  14. QUESTIONS?

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