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Gulf Coast Update

Gulf Shores and Orange Beach have seen a remarkable rebound in tourism, with 4.6 million guests generating $2.3 billion in visitor spending and supporting over 40,000 jobs. This update highlights key marketing methods used to attract visitors, such as mobile media, events, and sports. Lodging revenue increased by 17.6% and retail sales by 11.4% compared to 2009. Significant opportunities for growth include the 40th Annual National Shrimp Festival and increased transportation links. The economic impact signifies ongoing recovery and potential for further development.

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Gulf Coast Update

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  1. Gulf Coast Update Herbert J. Malone, Jr., President/CEO Gulf Shores & Orange Beach Tourism

  2. Tourism’s Annual Impact* •  4.6 million guests • $2.3 billion in visitor spending • 40,000+ travel related jobs • $915 million in wages and salary *Baldwin County 2009; Economic Impact of Tourism

  3. Marketing Methods Advertising Public Relations Social Media Mobile Media Events Sports New Opportunities

  4. Revenues Rebound 2011 vs 2009 • Lodging Revenue ▲17.6% • Retail Sales ▲11.4%

  5. Lodging Rentals & Market Share -2011$1.3 Billion Baldwin Gulf Shores Orange Beach $332 M 24.7% Okaloosa Fort Walton Destin $235 M 17.5% Walton Sandestin Seaside $317 M 23.6% Escambia Pensacola $164 M 12.3% Santa Rosa Navarre $26 M 2% Bay Panama City $269 M 20%

  6. Mobile Media

  7. Events 40th Annual National Shrimp Festival The Wharf Concert Series Hangout Music Fstival

  8. Sports Commission

  9. New Opportunities PBS Series VRMA Sponsored 13 Episodes 30 Minute Show Girlfriend Getaway Airing in February • PBS/VRMA • Delta

  10. New Opportunities Today In America Terry Bradshaw Five minute segments Various markets Delta Destinations In-flight video One month All domestic flights

  11. New Opportunities As Seen In DFW As Seen In ATL

  12. Our New Team

  13. What you can do…  Rebuild Lodge at Gulf State Park - Provide meeting space to accommodate Alabama Associations  Uniform School Start Date  Continue to improve transportation arteries, - (extend Beach Highway to Foley Beach Express, Foley Beach Express to I-10, and extend I-10 to I- 65)

  14. What you can do…  Rebuild Lodge at Gulf State Park - Provide meeting space to accommodate Alabama Associations

  15. What you can do… • Uniform School Start Date • $300 million/yr Economic Impact • 4,500 jobs across Alabama • Energy savings of $14 million

  16. What you can do…  Continue to improve transportation arteries - extend Beach Express to I-10 - extend Beach Express to Beach Hiway - extend Beach Express from I-10 to I- 65

  17. agccvb.org Herbert J. Malone, Jr., President/CEO Gulf Shores & Orange Beach Tourism

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