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Mobile Apps: From Discovery to Monetization
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  1. Mobile Apps: From Discovery to Monetization Eric Sternbach Astex - 2014

  2. Discussion Topics • Mobile First • It’s an App World • Monetization Options • The Discovery Challenge

  3. Smart Phones over take Desktop (Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop)

  4. It’s an App World

  5. Where We Spend Our Time

  6. Monetization – Advertising and In-App Purchases • 2013 E 2012

  7. MonetizationBanner Ads

  8. Mobile Ads – In AppNative Ads

  9. In App CPMs The Difference - Targeting

  10. Advertising Money behind Time Spent Mobile App Ad Revenue to Exceed PC Display Revenue 2017

  11. In App Purchase Model Subscription Model $1 Per Year Per User In App Purchase Model Estimated $3.40 ARPU

  12. The Challenge: App Discovery 1 Million Apps in the App Stores 20,000 new apps every month

  13. Paid Acquisition – Cost Per Install vs. Average Revenue Per User • Optimize In-App Purchases • Understand the Life Time Value (LTV) by Source • Need capitalization for marketing

  14. Convert Mobile Web Traffic to App Downloads

  15. Summary • It’s an App World • Advertising revenue will continue to grow • In App Purchases dominate monetization • App Discovery will be increasingly challenging • Challenge: ARPU>CPI • Move web traffic to app installs