Mobile Apps: From Discovery to Monetization. Eric Sternbach Astex - 2014. Discussion Topics. Mobile First It’s an App World Monetization Options The Discovery Challenge. Smart Phones over take Desktop . (Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop).
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Astex - 2014
(Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop)
The Difference - Targeting
Mobile App Ad Revenue to Exceed PC Display Revenue 2017
$1 Per Year Per User
In App Purchase Model
Estimated $3.40 ARPU
1 Million Apps in the App Stores
20,000 new apps every month