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Harnessing Imagination for Value Creation in Business

Explore how knowledge and imagination intersect in business to create value, addressing key concepts, challenges, and strategies. Learn from experts at CIKI Madrid on leveraging imagination to innovate and drive productivity.

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Harnessing Imagination for Value Creation in Business

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  1. CIKI2012 Grandesempresas, PYMEs, Emprendedores, EmpresasFamiliares diciendoalgoútilsobre el conocimientoy la imaginación ausencia Prof. JC Gastador ESADE & LUSEM CIKI Madrid

  2. CIKI2012 Large Companies, SMEs, Entrepreneurs, Family firms saying something useful about knowledge and imagination absence JC Spender ESADE & LUSEM CIKI Madrid

  3. CIKI2012 knowledge-absence technology funding alliance U regulation labor competition CUNEF Seminar Innovation

  4. CIKI2012 how do firms create value & raise productivity ? • value creation? - imagination colliding with U • no causal explanation of creativity • how / on what does the imagination act ? knowledge absence U ✚ imagination added value CIKI Madrid

  5. CIKI2012 imagination • when the data does not drive the solution • imagination where calculation fails • complements our reasoning • imagination acts on U to produce value V CIKI Madrid

  6. CIKI2012 what U does knowledge address ? • multiple types of knowledge / uncertainty • explicit / tacit - know about / know how • DIKW • techne, phronesis, metis, … • [(Ka.Kb) ✚(experience)]  ΔK • [hypothesis.test]  (scientific finding) kinds of U ? CIKI Madrid

  7. CIKI2012 basic types of U • ignorance • indeterminacy • incommensurability CIKI Madrid

  8. CIKI2012 state of U-1 Ka K-truth ? ignorance (science) CIKI Madrid

  9. CIKI2012 state of U-2 Ka K-truth ? indeterminacy (game theory) Kb CIKI Madrid

  10. CIKI2012 state of U-3 Ka K-truth ? incommensurability (theorizing) Kb CIKI Madrid

  11. CIKI2012 resolving U - imagination Ka Kc = synth [Ka.Kb] K-truth ? Kb CIKI Madrid

  12. CIKI2012 example - Penrose • “not so much the resources themselves as the services they provide the firm” (1959 p.25) • disjunction between resources and services • management team’s knowledge & imagination MTK resources services CIKI Madrid

  13. CIKI2012 manage imagination ? • U • identify ‘knowledge-absence’ • move / anticipate constraints • harness imagination of others BM imagination CIKI Madrid

  14. CIKI2012 BM as collaborative U-resolving practice • business-model as answer to … ? • questions raised by situation’s U • where are we ? - who are we ? - how to we get there ? Jeitinho = ∫ (trambiqueiro/malandro) Prof. Varvakis CIKI Madrid

  15. CIKI2012 what questions ? • Do we really have a BM with value-adding potential ? • Can we resource it ? • Do we have a metric or means of measuring its viability other than trying it out ? • What threatens our BM’s viability - competition, tech change, labor turnover, etc. ? • What do we think changeable about our BM ? • How long do we expect out BM to remain viable ? CIKI Madrid

  16. CIKI2012 knowledge & imagination value • BM = firm = body of situation-specific K • multiple types of knowledge-absence and K • K created by imagination acting on U • context of commitment / resources • V-add - product of imagination • 1st step - search out the ‘knowledge-absences’ CIKI Madrid

  17. JulijeKlovićby El Greco CIKI Madrid

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