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  1. CIKI2012 Grandesempresas, PYMEs, Emprendedores, EmpresasFamiliares diciendoalgoútilsobre el conocimientoy la imaginación ausencia Prof. JC Gastador ESADE & LUSEM CIKI Madrid

  2. CIKI2012 Large Companies, SMEs, Entrepreneurs, Family firms saying something useful about knowledge and imagination absence JC Spender ESADE & LUSEM CIKI Madrid

  3. CIKI2012 knowledge-absence technology funding alliance U regulation labor competition CUNEF Seminar Innovation

  4. CIKI2012 how do firms create value & raise productivity ? • value creation? - imagination colliding with U • no causal explanation of creativity • how / on what does the imagination act ? knowledge absence U ✚ imagination added value CIKI Madrid

  5. CIKI2012 imagination • when the data does not drive the solution • imagination where calculation fails • complements our reasoning • imagination acts on U to produce value V CIKI Madrid

  6. CIKI2012 what U does knowledge address ? • multiple types of knowledge / uncertainty • explicit / tacit - know about / know how • DIKW • techne, phronesis, metis, … • [(Ka.Kb) ✚(experience)]  ΔK • [hypothesis.test]  (scientific finding) kinds of U ? CIKI Madrid

  7. CIKI2012 basic types of U • ignorance • indeterminacy • incommensurability CIKI Madrid

  8. CIKI2012 state of U-1 Ka K-truth ? ignorance (science) CIKI Madrid

  9. CIKI2012 state of U-2 Ka K-truth ? indeterminacy (game theory) Kb CIKI Madrid

  10. CIKI2012 state of U-3 Ka K-truth ? incommensurability (theorizing) Kb CIKI Madrid

  11. CIKI2012 resolving U - imagination Ka Kc = synth [Ka.Kb] K-truth ? Kb CIKI Madrid

  12. CIKI2012 example - Penrose • “not so much the resources themselves as the services they provide the firm” (1959 p.25) • disjunction between resources and services • management team’s knowledge & imagination MTK resources services CIKI Madrid

  13. CIKI2012 manage imagination ? • U • identify ‘knowledge-absence’ • move / anticipate constraints • harness imagination of others BM imagination CIKI Madrid

  14. CIKI2012 BM as collaborative U-resolving practice • business-model as answer to … ? • questions raised by situation’s U • where are we ? - who are we ? - how to we get there ? Jeitinho = ∫ (trambiqueiro/malandro) Prof. Varvakis CIKI Madrid

  15. CIKI2012 what questions ? • Do we really have a BM with value-adding potential ? • Can we resource it ? • Do we have a metric or means of measuring its viability other than trying it out ? • What threatens our BM’s viability - competition, tech change, labor turnover, etc. ? • What do we think changeable about our BM ? • How long do we expect out BM to remain viable ? CIKI Madrid

  16. CIKI2012 knowledge & imagination value • BM = firm = body of situation-specific K • multiple types of knowledge-absence and K • K created by imagination acting on U • context of commitment / resources • V-add - product of imagination • 1st step - search out the ‘knowledge-absences’ CIKI Madrid

  17. JulijeKlovićby El Greco CIKI Madrid