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BEST special topic 2013 T icket media

Explore the use of different ticket media in public transport among citizens aged 16 and older. Discover trends based on travel frequency, satisfaction levels, and age groups in various cities. Data collected via web panel provides insights into travel card, mobile ticket, and paper ticket usage, comparing different customer segments. The study reveals that paper tickets are prevalent in Copenhagen, while mobile tickets are more common in Oslo and Copenhagen. Stockholm and Helsinki lead in travel card usage, especially among frequent travelers and younger demographics. Interestingly, less satisfied customers tend to use mobile tickets more frequently.

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BEST special topic 2013 T icket media

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  1. BEST special topic 2013Ticket media KjetilVrenne, BEST Project Manager 2014

  2. Previous special topics • 2008: Use of PT information channels • 2009: How to finance PT service improvements • 2010: Transfers • 2011: Walking distance vs. frequency • 2012: Comfort vs. travel time • 2013: Ticket media & use of PT information channels

  3. Ticket media • How common is different ticket media & how does the use differ between cities? • How is it affected by travel frequency & overall satisfaction with public transport? • Are there differences between customer groups? PT travel frequency, age, satisfaction with PT? • Differences between BEST cities?

  4. Data collection • Target group is citizens aged 16years or older • Data collection method is web panel • Data collection period – May to December 2013

  5. Questions asked regarding ticket media When travelling by public transport, how often is your ticket …….?

  6. Travel card / Smart card When travelling by public transport, how often is your ticket …….?

  7. Mobile phone (app/SMS) When travelling by public transport, how often is your ticket …….?

  8. Paper tickets When travelling by public transport, how often is your ticket …….?

  9. Estimated share of citizens using the ticket media when going by PT

  10. Estimated share of trips per ticket media

  11. Estimated share of citizens using ticket media, based on PT travel frequency

  12. Estimated share of citizens using travel card, based on PT travel frequency

  13. Estimated share of citizensusing Mobile (app/SMS), based on PT travel frequency

  14. Estimated share of citizens in each age bracket using ticket media

  15. Estimated share of citizens in each age bracket using Mobile (app/SMS)

  16. Mobile (app/SMS) used more frequently by dissatisfied customers(NB! But they are a very small group)

  17. Ticket media: Summary • The use of ticket media is quite similar, but: • Paper tickets are more widely used in Copenhagen • Mobile tickets a bit more common in Oslo and Copenhagen • Stockholm & Helsinki has a the highest share of travel card users • Frequent travellers more often use travel cards • Mobile (app/SMS) are used by both high & low frequent users – and more by younger people • There is a tendency that less satisfied customers uses mobile (app/SMS) more than satisfied customers

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