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Digital Marketing (1)

digital marketing

rohithadi
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Digital Marketing (1)

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  1. DIGITAL MARKETING > KNOW MORE

  2. WHAT IS DIGITAL MARKETING? Digital marketing is the modern way of promoting products, services, and brands through online platforms and digital technologies. Unlike traditional marketing, which relies on newspapers, television, or billboards, digital marketing connects businesses directly with customers using the internet. >

  3. WHY DIGITAL MARKETING IS IMPORTANT Cost-Effective Advertising online is much cheaper than TV, radio, or newspaper ads. Even with a small budget, businesses can run effective campaigns on platforms like Facebook, Instagram, or Google. Wider Reach Digital marketing allows businesses to reach people all over the world, unlike traditional marketing which is limited by location. A small business can connect with customers globally through websites and social media. Targeted Marketing Businesses can choose who sees their ads based on age, location, interests, or buying behavior. This ensures the right message reaches the right people. Measurable Results Unlike traditional marketing, digital campaigns can be tracked in real time. Tools like Google Analytics show how many people saw an ad, clicked on it, or purchased a product. >

  4. ADVANTAGES OF DIGITAL MARKETING Global Reach – Businesses can reach customers worldwide with just an internet connection. Cost-Effective – Online ads are cheaper than traditional media like TV, radio, or print. Targeted Advertising – Ads can be shown only to specific audiences (based on age, interests, location, etc.). Measurable Results – Tools like Google Analytics help track performance in real-time. Customer Engagement – Brands can interact directly with customers via social media, chats, and reviews. 24/7 Availability – Online stores and ads work round the clock, even when physical shops are closed. Personalization – Businesses can send customized offers, emails, and recommendations. Quick Implementation – Campaigns can be launched instantly and adjusted anytime.

  5. 1. Cybersecurity Risks – Data theft, hacking, or privacy issues can affect both businesses and customers. Time-Consuming – Creating content, managing campaigns, and engaging with customers needs regular effort. Negative Feedback Visibility – Bad reviews or negative comments are public and can harm reputation. Dependence on Technology – If websites crash or ads fail to run, businesses may lose opportunities. 2. 3. 4. DISADVANTAGES OF DIGITAL MARKETING 5. High Competition – Since everyone is online, it can be difficult to stand out. 6. Requires Internet Access – Customers without stable internet may not be reached. 7. Constant Updates – Digital platforms change frequently; businesses must adapt to new trends. >

  6. MAIN GOALS OF DIGITAL MARKETING Increase Brand Awareness Make people recognize and remember the brand through ads, social media, and content. Generate Leads Attract potential customers who may be interested in the product or service. Boost Sales and Revenue Drive online purchases, bookings, or sign-ups to increase profits. Reach Target Audience Connect with the right people based on age, location, interests, or behavior. Improve Customer Engagement Build strong relationships through social media interactions, email campaigns, and personalized offers. Enhance Online Visibility Rank higher in search engines (SEO) and appear more often in customer searches. Build Customer Loyalty Retain existing customers through rewards, exclusive offers, and consistent communication. Measure and Analyze Performance Track how ads, campaigns, or posts perform to make smarter business decisions. Compete Effectively Stand out from competitors by creating unique and innovative marketing strategies. Educate and Inform Customers Provide valuable content (blogs, videos, guides) to help customers make better decisions. >

  7. TYPES OF DIGITAL MARKETING Affiliate Marketing Businesses partner with affiliates (bloggers, influencers, websites). Affiliates earn a commission for driving sales/traffic. Example: Amazon Associates program. Influencer Marketing Using popular social media personalities to promote products. Works well with younger audiences. Example: A fashion influencer promoting a clothing brand. Mobile Marketing Marketing through mobile apps, SMS, and push notifications. Example: App-based offers from Zomato, Swiggy, or Amazon. Video Marketing Promoting via videos on YouTube, Instagram Reels, TikTok, etc. Video ads are highly engaging. Display Advertising Banner ads, pop-ups, or images displayed on websites/apps. Example: Ads you see while browsing news sites. Online Public Relations (Digital PR) Using online platforms to manage brand reputation. Includes press releases, influencer mentions, and responding to customer feedback. Search Engine Optimization (SEO) Improves website ranking on search engines like Google. Increases organic (free) traffic. Example: A blog optimized with keywords appearing on the first page of Google. Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Paid ads that appear on search engines. Advertisers pay only when users click. Example: Google Ads. Social Media Marketing (SMM) Promoting brands on platforms like Facebook, Instagram, LinkedIn, Twitter (X). Used for brand awareness, engagement, and lead generation. Content Marketing Creating and sharing valuable content to attract customers. Formats: Blogs, videos, infographics, eBooks. Example: YouTube tutorials or company blogs. Email Marketing Sending promotional or informational emails to customers. Builds trust, customer loyalty, and drives sales. Example: Newsletters with discounts. >

  8. KEY COMPONENTS OF DIGITAL MARKETING Search Engine Optimization (SEO) Optimizing websites to rank higher in search engines. Focuses on keywords, backlinks, and technical improvements. Content Marketing Creating valuable blogs, articles, videos, and infographics. Attracts and educates the audience while promoting the brand. Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Paid advertising on search engines like Google Ads. Instant visibility for specific keywords. Social Media Marketing (SMM) Promoting brands on Facebook, Instagram, LinkedIn, Twitter (X), etc. Builds awareness, engagement, and community. Email Marketing Sending personalized messages, promotions, and newsletters to customers. Strengthens customer loyalty and repeat sales. Affiliate Marketing Partnerships with affiliates who earn commission for sales/leads. Example: Amazon affiliate program. Influencer Marketing Collaborating with influencers to reach their followers. Builds trust and credibility. Mobile Marketing SMS marketing, in-app ads, push notifications. Reaches customers directly on their smartphones. Video Marketing Promoting via YouTube, reels, TikTok, etc. Highly engaging and memorable. Web Analytics Tracking performance (Google Analytics, SEMrush, etc.). Helps businesses make data-driven decisions. >

  9. FUTURE OF DIGITAL MARKETING 1. Artificial Intelligence (AI) & Automation AI will analyze customer data, predict behavior, and personalize ads. Chatbots & AI-driven tools will handle customer service 24/7. Example: Personalized shopping suggestions on Amazon/Netflix. 2. Voice Search & Smart Assistants With Alexa, Siri, and Google Assistant, people are searching by voice. Marketers need to optimize content for voice-based SEO. Example: “Near me” searches for restaurants, shops, services. 3. Augmented Reality (AR) & Virtual Reality (VR) Customers can “try before they buy” using AR/VR. Example: Lenskart virtual eyewear trial, IKEA Place app for furniture. 4. Video & Short-Form Content Reels, Shorts, TikTok, and YouTube videos dominate. Brands will use storytelling, tutorials, and live streams more. 5. Personalized & Data-Driven Marketing Ads will be tailored to individual interests and behavior. Example: Spotify’s “Made for You” playlists or Netflix recommendations. 6. Influencer & Community Marketing Micro and nano-influencers (smaller but loyal audiences) will be more effective. Brands will build communities rather than just audiences. 7. Sustainability & Ethical Marketing Customers prefer eco-friendly and socially responsible brands. Future marketing will highlight sustainability efforts. 8. Mobile-First Marketing Most people access the internet via smartphones. Mobile-friendly websites, apps, and payment systems will dominate. 9. Interactive & Immersive Content Quizzes, polls, gamified ads, and interactive videos will engage audiences. Customers will want experiences, not just promotions. 10. Blockchain in Marketing More transparency in digital ads and customer data privacy. May reduce fraud in advertising. >

  10. THANK YOU >

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