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close e ncounters 2 Mrs Goggins

Dive into market ecology and market engineering to understand the interconnected dynamics of the e-market, product redesign, and global customer interactions. Explore the e-Butterfly Effect and the evolution of online shopping trends.

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close e ncounters 2 Mrs Goggins

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Presentation Transcript

  1. close encounters 2Mrs Goggins understanding the e-Market

  2. understanding the e-Market • market ecology • interconnections and dynamics • market engineering • making the market • market evolution • what may happen

  3. market ecology

  4. traditional market • isolated market groups identify market group identify need identify channels • product (possibly) redesign for need

  5. Internet market • interconnected web pages, email, news groups, ICQ • space on a web page in China customers in Brazil • the eButterfly effect

  6. market engineering

  7. understand the market groups and interconnections model and parameters • design products toexploit the dynamics of the market change the dynamics of the market

  8. the market is the medium

  9. vfridge and crackers

  10. market evolution

  11. who’s been eShopping or eBuying

  12. everyone’s talking about dis-intermediation

  13. look out for re-intermediation

  14. a dream

  15. theelectronic village shop • short in-store stocks • large available range • just-in-time ordering • delivery point • personal service

  16. Mrs Goggins becomes an information scientist

  17. buying shoes of different sizes business organisation ordering, distribution, information reforming for the Internet  transformation of the high street

  18. diversity density kitchencupboard high diversitydensity

  19. diversity density supermarketshelf lower diversitydensity

  20. traditional markets producer factory warehouse lorry supermarket consumer £ diversity density information volume

  21. internet market producer factory warehouse lorry supermarket consumer @ information volume

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