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Affluenza

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"Affluenza: The All-Consuming Epidemic" explores the detrimental effects of consumer culture in America. The authors, Graaf, De Wann, and Naylor, detail how shopping habits have shifted dramatically, with consumers spending two-thirds of the economy on goods. They highlight the disproportionate time spent shopping versus family interactions, the rise in credit card debt, and the eroding significance of savings. Furthermore, the book examines how ever-increasing expectations of happiness lead to feelings of alienation and emptiness, stressing the urgent need for meaningful life experiences beyond material possessions.

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Affluenza

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  1. Affluenza Graaf, John De, Wann, David, and Naylor, Thomas H. Affluenza: The All-Consuming Epidemic. Berrett-Koehler Publishers, 2005.

  2. Ch. 1 Shopping Fever • Mall Mania • “We spend nearly two-thirds of our $11 trillion economy on consumer goods” (13).

  3. Ch. 1 Shopping Fever • More shopping malls than high school • In 1986, we had more high school than shopping malls. • We now have twice as many shopping centers (46,438) than high schools (22,180). • Seventy percent of us visit malls each week, and this is more than the percentage of people who attend houses of worship.

  4. Ch. 1 Shopping Fever • More time shopping than with the kids • Americans spend six hours a week shopping and only 45 minutes playing with their kids (14).

  5. Ch. 2 Rash of Bankruptcies • Plastic Nation • “The average American household carried about $9,000 in credit card debt during the year 2002, for a total of $764 billion” (20).> • “Even college students average $2,500” (20) • “Total American credit indebtness tripled in the 1990s” (20).

  6. Ch. 2 Rash of Bankruptcies • Lack of savings • Americans now save only 0.2 percent of their income, which is about $1.50 a week on a $40,000 a year income (21). • Residents of the European Union save 12 percent (21). • “[I]mpoverished Chinese, Indian, and Pakistani workers save 25% of their incomes” (21).

  7. Ch. 3: Swollen Expectations • Level of happiness • Level of happiness reached a plateau in 1957. • “We felt richer then than we do now” (24).

  8. Ch. 3: Swollen Expectations • Homes • The average home size is twice as big as it used to be in 1957, while family size is smaller. • Right after WWII, the average size home was 750 square feet.

  9. Ch. 3: Swollen Expectations • In the 1950s, 950 square feet was the norm. • In the 1960s, 1,100 square feet was the norm. • In the 1970s, 1,150 square feet was the norm. • In the 1990s, 2,300 square feet was the norm.

  10. Ch. 9 An Ache for Meaning • The alienation of the worker • Living through others • “The individual who finds no opportunity for self-chosen, meaningful expression of inner resources and personality… suffers ‘an insatiable longing for things to happen.> • The external world is to supply these events to fill the emptiness.

  11. Ch. 9 An Ache for Meaning • The popular demand for ‘inside’ stories, for vicarious sharing of the private lives of ‘personalities’ rests on the craving for private life – even someone else’s – of those who are dimly aware of having non whatever, or at least no life that holds their interest” (80).

  12. There never seems to be enough • The Law of Marginal Utility • We get tired of the same things, and so we want more and more

  13. Shopping for a Television • LCD are not enough • Now there is a better technology, LED LCD tvs • LED tvs are not enough, because now there is…

  14. 3-D LED HDTV!

  15. And now 4k resolution!

  16. Playboy • Wall Street Journal reported that Playboy will even have a 3-D cover!

  17. Starbucks • Starbucks now have a bigger size drink called the Trenta!

  18. Other News Stories

  19. How bad do you want the iPad?

  20. Teenager Sells Kidney to Buy iPad • In 2011, Chinese teenager sells kidney to buy iPad • Started when teenager saw online ad for organ donors • Illegal agents organized trip to hospital and paid teenager $3,392 • Teenager bought iPad 2 and laptop

  21. Worker Dies at Walmart • In 2008, a temp Walmart worker dies after the opening hour of black Friday • He was trampled to death after shoppers took the doors off the hinges

  22. 2013 Black Friday Weekend • From Bloomberg News • 141 million people shopped • Average consumer spending was $407 • Total spending was $59.1 billion

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