1 / 42

Understanding Viewability in Advertising

Learn about the benefits of viewability - greater accountability and effectiveness in ad spending. Viewability answers whether consumers had the opportunity to see the ads paid for, based on their placement, duration, and user navigation.

roden
Download Presentation

Understanding Viewability in Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Acuity Viewability Benefits of viewability: Accountability, Effectiveness...you pay for ads seen!

  2. Acuity Viewability Viewability is a type of measurement that answers a simple question – Did the consumer have the opportunity to see the ad the advertiser paid for? Viewability: The definition of viewability is based on where the ad appears on the browser, for how long and where the consumer navigates.

More Related