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Lesson 3-2. Understanding the Economy. Understanding the Economy . Objectives List the goals of a healthy economy Explain how an economy is measured Analyze the four key phases of the business cycle . Marketing Essentials Chapter 3, Section 3.2. Goals of an Economy .

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understanding the economy1

Understanding the Economy

Objectives

List the goals of a healthy economy

Explain how an economy is measured

Analyze the four key phases of the business cycle

Marketing Essentials Chapter 3, Section 3.2

goals of an economy

Goals of an Economy

A healthy economy has three goals:

Increase productivity

Decrease unemployment

Maintain stable prices

Marketing Essentials Chapter 3, Section 3.2

when is an economy successful

When Is an Economy Successful?

Economic Measurements six measurements used to determine the economic strength of a country

Six Measurements:

Labor productivity

Gross domestic product (GDP)

Gross national product (GNP)

Standard of living

Unemployment rate

Inflation rate

Marketing Essentials Chapter 3, Section 3.2

assignment
Assignment
  • Go online. Find the definition of each of the 6 Economic Measurements. Enter your definitions in the definition field of your note pages
  • Complete the CIA Country Comparison Activity (handout provided by your instructor)
slide6

1. Labor Productivity:

  • Labor Productivity Xthe value of goods and services produced in a period of time, divided by the hours of labor used to produce the goods and services
  • - defined period of time, such as a week, month, or a year
  • Increased productivity by a business raises living standards, improves people's ability to purchase goods and services, enjoy leisure, improve housing and education and contribute to social and environmental programs.
slide7

2. Gross Domestic Product

Gross domestic product (GDP)X is the output of goods and services produced by labor and property located within a country

The GDP is made up of:

  • Private investment
  • Government spending
  • Personal spending
  • Net exports of goods and services
  • Change in business inventories
  • Largest Sector of the GDP?
slide8

3. Gross National Product

Gross national product (GNP)X is the total dollar value of goods and services produced by a nation, including the goods and services produced abroad by U.S. citizens and companies

  • GNP, it is not where the production takes place but who is responsible for it
  • U.S. switched to using the GDP to measure its economy in 1991
slide9

Honda has a plant in the U.S.

  • Is the output of this plant included in the GNP or the GDP of the U.S.?

- GDP

  • Honda is owned by Japan, is this included in the GNP of the U.S.?

-no as it is not owned by the U.S.

Ford has a plant in Mexico

  • Are cars produced in Mexico included in the GDP or the GNP or both for the U.S.?
    • GNP
4 standard of living

4. Standard of Living

Standard of living is a measurement of the amount and quality of goods and services that a nation’s people have

Figure that reflects their quality of life

To calculate the standard of living:

Divide the a country’s GDP or GNP by its population to get the per capita GDP or GNP

Marketing Essentials Chapter 3, Section 3.2

slide11

5. Unemployment Rate

Unemployment Rate: Jobless rate

  • Higher unemployment = greater chance of economic slowdown
  • Lower the rate = greater chances of economic expansion
slide12

Inflation

InflationX refers to a period of rising prices on goods & services

Play video:

slide13

Inflation

From the video, answer the following questions in your notes:

What Causes Inflation?

When a country prints more money than what is justified by their wealth

What happens to the value of the dollar when this occurs?

  • It goes down

What is the target amount of inflation increase by banks?

  • 2 %– 3 %
slide14

Inflation

Low inflation rate (1 - 5 percent)

  • shows that an economy is stable

Double-digit inflation rate

  • devastates an economy
  • country’s money loses its value
  • During high inflation:
  • Prices increase and buying power goes down
  • People on fixed incomes especially hurt (elderly)
  • To combat inflation: governments raise interest rates to discourage borrowing money and slow economic growth
slide15

The Business Cycle

The cycle of economic growth and decline is called the business cycle

  • Business cycleXRecurring changes in economic activity, such as the expansion (growth) and contraction (slow down/decline) of an economy
  • Consists of four Stages:
    • Expansion
    • Recession
    • Trough
    • Recovery
slide16

Expansion

ExpansionX is a time when the economy is flourishing

Characterized by:

  • Low unemployment
  • High output of goods and services
  • High consumer spending
  • Good time to open newbusinesses
  • Will peak at the end and a recession period begins

Expansion

Expansion

slide17

Recession

RecessionX is a period of economic slowdown that lasts for at least six months.

Characterized by:

  • Reduced workforces and higher unemployment
  • R&D cut back, expansion on hold
  • Lower consumer spending
  • Low production of goods and services

Expansion

Expansion

slide18

Depression

AdepressionX is a period of prolonged recession

  • Characterized by:
  • Businesses shut down
  • Impossible to find jobs
  • Unemployment very high
  • Consumer spending is very low
  • Production of goods and services is down significantly
slide19

Trough

TroughX when the economy reaches its lowest point in a recession, then begins to rise

Expansion

Expansion

the business cycle

recovery

A period of renewed economic growth following a recession or depression.

The Business Cycle

RecoveryX is the term used to signify a period of renewed economic growth following a recession or depression. This time is characterized by:

Increasing GDP

Increasing Sales

Reduced unemployment

Increased consumer spending

Moderate expansion of busineses

Marketing Essentials Chapter 3, Section 3.2

the business cycle1

The Business Cycle

The business cycle can be affected by the actions of:

Businesses

Consumers

Government

These things are, in turn, affected by the business cycle

Marketing Essentials Chapter 3, Section 3.2

understanding the economy2
Understanding the Economy

Section 3.2

Identifying Economic Measurements

understanding the economy3

Understanding the Economy

Study Organizer

Use the chart like this one and use it to take notes about economic measurements.

Marketing Essentials Chapter 3, Section 3.2