Why stage a Festival?. …a sporting event provides a chance to share a detailed, authentic experience of a host nation. …to bring to life the essence of the local culture in a way that an advertising campaign never can.
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…a sporting event provides a chance to share a detailed, authentic experience of a host nation.
…to bring to life the essence of the local culture in a way that an advertising campaign never can.
Future Brand Country Brand Index Report 2009
Biggest Festival ever staged in New Zealand and a Rugby World Cup first
Showcases New Zealand and New Zealanders, our stories, who we are and what’s important to us
Unforgettable experiences for New Zealanders and overseas visitors in every corner of the country
Reasons to follow the Rugby the long way round
A festival of Rugby. A festival of a country.
The REAL New Zealand Festival.
Comes from New Zealand communities
New Zealanders presenting events and experiences they choose for their region, area or community
On and off the field: Rugby is in our DNA
Wine and food; our industries and innovations
Our arts; our music; our cultures
Fanzones sit at the heart of a city’s festival
600 events confirmed so far with 1,000 events and experiences by Tournament time
Engaging the nation
Beyond the 11 Match cities and 22 Host cities with events in around 50 towns and cities
Working with independent producers, event organisers, and small and large organisations including New Zealand Symphony Orchestra, NZ Rugby Union, World of WearableArt
For everyone – whether they’re following the Rugby or not!
RWC 2011 visitors from overseas – 85,000+
Non-Rugby international visitors
New Zealanders following the Rugby
New Zealanders keen to be part of the fun but not attending
New Zealanders staying home
Taking the long way round
45 days from start of Tournament to Finals
25 days of matches – plenty of time in between to see more, discover more and experience REAL New Zealand
Encouraging everyone to ‘take the long way round’
Urging New Zealanders to travel to – and stop in at – places they haven’t been to before
Mapping Your Trip
Follow a team, Australia for example
First games in Auckland and Wellington
Time to explore Marlborough/Nelson (Indulge Marlborough on Sept 30) ahead of game in Nelson (Oct 1)
Explore more in Marlborough / Nelson / Wellington before Quarter Finals
Trip planner on website helps with itinerary ideas
Part of NZ 2011
Showcases New Zealand’s uniqueness through
the REAL New Zealand Festival
the REAL New Zealand Showcase
NZ 2011 Business Club
Follow the Rugby the long way roundrealnzfestival.com