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The Pros and Cons of Conducting Qualitative Research. Kelli Williams Gary, Ph.D., MPH, OTR/L. Overview. To review the benefit and the limitations of conducting qualitative research. To dispel common myths related to qualitative research design.

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the pros and cons of conducting qualitative research

The Pros and Cons of Conducting Qualitative Research

Kelli Williams Gary, Ph.D., MPH, OTR/L

overview
Overview
  • To review the benefit and the limitations of conducting qualitative research.
  • To dispel common myths related to qualitative research design.
  • To assist researchers in the process of selecting the correct research design related to goals and objectives.
qualitative research
Qualitative Research
  • What can we learn from qualitative research?
    • Ability to provide complex, textual descriptions.
    • Describe in detail how people experience a given research issue.
    • Can produce findings not determined in advance.
advantages to qualitative research
Advantages to Qualitative Research
  • Opportunity to collect rich and explanatory data
    • Use of open-ended questions.
      • Respond in own words.
      • Not forced to choose from fixed responses.
      • Meaningful and culturally salient.
      • Unanticipated by researcher.
  • Flexibility to probe participants response
    • Use of group and in-depth interviews.
      • Requires listening and ability to engage.
      • Use probes to encourage elaboration.
disadvantages to qualitative research
Disadvantages to Qualitative Research
  • Usually fewer people studied.
    • Usually based on collection procedure or resources.
  • Less easy to generalize.
    • Less subjects.
    • Exact numbers usually reported.
  • Difficult to make systematic comparisons.
    • Widely different responses.
    • Highly subjective.
  • Dependent on skills of researchers.
    • Personality a big factor.
myths about qualitative research
Myths about Qualitative Research
  • Qualitative research is always inductive.
  • Qualitative research is always natural and often characterized as artificial.
  • Qualitative research is not considered “real research” and often hard to duplicate or publish.
references
References
  • Creswell, J. W. (1994). Research design: Qualitative and quantitative approaches. Thousand Oaks, CA: Sage Publications.
  • Green, J., Thorogood, N. (2005). Qualitative methods for health research. Thousand Oaks, CA: Sage Publications.
  • Polit, D. F., & Beck, C. T. (2004). Nursing research: Principles and methods (7th ed.). Philadelphia: Lippincott Williams & Wilkins.