1 / 3

Pay Per Click (PPC): The Perfect Complement to Every SEO Strategy

The power of search engine optimisation (SEO) has transformed the world of businesses. It has made it possible for them to dominate the Search Engine Results Page (SERP), but organic search results are alone not sufficient. This is when pay per click (PPC) ads rise on the horizon. According to pay-per-click management agencies, combining the former with SEO can do wonders. As we delve deeper to explore how the two work together, prepare to innovate your marketing strategy for better visibility and results.

robusmarketing
Download Presentation

Pay Per Click (PPC): The Perfect Complement to Every SEO Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pay Per Click (PPC): The Perfect Complement to Every SEO Strategy Summary Power pack your marketing strategy with PPC and SEO, and discover the benefits of implementing both approaches from this write-up itself. Introduction The power of search engine optimisation (SEO) has transformed the world of businesses. It has made it possible for them to dominate the Search Engine Results Page (SERP), but organic search results are alone not sufficient. This is when pay per click (PPC) ads rise on the horizon. According to pay-per-click management agencies, combining the former with SEO can do wonders. As we delve deeper to explore how the two work together, prepare to innovate your marketing strategy for better visibility and results.

  2. Let’s begin by looking at PPC ads, the drawbacks from which SEO suffers, and how PPC makes up for them. PPC: A Retrospective View of It The meaning of PPC lies in the name itself. It denotes paying for the clicks on the ad. So, if the cost per click (CPC) is £1.50 and the clicks an advertiser receives is 1000, he will have to end up paying £1500 for running the ad. With that in mind, you must be wondering how PPC ads complement an SEO strategy. The upcoming section has everything captured for you to draw insights. Drawbacks of SEO and How PPC Balances Them As we explore the weaknesses of SEO, let’s check how PPC counterbalances them. • Takes time to start SEO is unresponsive for a long time, even when the best resources are applied. After all, rolling out content, backlinks, and changes to onsite optimisation takes plenty of weeks. Even though the domain grows, it may take several months of patience to generate momentum in SERPs for pay per click management agencies. Thankfully, PPC campaigns start immediately and work on a brand’s visibility from day 1! • Suffers from little visibility and control Search optimisers often feel the same. A lot of digging is required to determine the way rankings are changing. Furthermore, it’s challenging to understand Google’s search algorithm. PPC evens out the challenge with its data availability. Unlike SEO, it is more transparent and results in better decisions followed by positive results. • Unpredictable The world of SEO is highly unreliable. This is partly because Google hardly publishes its algorithm and announces new changes. Consequently, it will seldom make a difference regardless of the efforts put in by an SEO agency. The rise of a competitor or a Google update is surely going to derail everything. Like SEO, the world of PPC is equally complex. There is competition, and technical changes keep occurring every day. However, at least there is an assurance that you will pay for the clicks you generate.

  3. Drawbacks of PPC and How SEO Overcomes Them It would be unfair to hide the downsides of PPC ads. Fortunately, SEO complements them. Enclosed are all of them for your convenience: • Steep learning curve Placing a PPC ad is simple and barely a matter of minutes. However, better results can only be achieved with a lot of learning. If you can master it, you can enjoy positive outcomes, target the right audience and finally, bet your rivals. In contrast to the above, SEO is something that takes only an afternoon’s worth of effort to learn. Here, writing SEO-optimised content can be started immediately. • Burgeoning expenses Although it’s hard to compare the expenses involved in SEO and PPC since they are different strategies altogether, the cost of running the latter results in the usage of more financial resources. It is especially so when operating in a competitive industry. However, SEO is self-sustaining and boosts business visibility with even the slightest of efforts. • Limited scalability Scaling PPC ads is impossible. More visibility means placing more ads. However, the world of SEO is a bit different. Its scalability is almost infinite. • Problems in targeting In SEO, targeting an audience requires keyword research and careful examination of demographics. However, in PPC ad campaigns, it is impossible without the utilisation of tools. Take an Omnichannel Approach! SEO and PPC ads both have limitations. The only way to balance them out is through an omnichannel strategy whereby each would complement the other to boost the results. Likewise, many such marketing strategies have the potential to work in harmony. Make the most of them by clubbing them together for outstanding outcomes. Better yet, hire pay-per-click management agencies to realise the upsides of both.

More Related