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Modern Distribution Strategies for Enhanced Marketing Results

Explore how the internet revolutionizes distribution management and the impact on supply chains. Learn about the benefits, challenges, and opportunities in leveraging electronic marketing channels and direct distribution on the World Wide Web.

robertknox
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Modern Distribution Strategies for Enhanced Marketing Results

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  1. Distribution Management Marketing 2B Distribution Management

  2. Greg Carver - PHD • greg@phdist.co.za • 0828051243 Marketing 2B Distribution Management

  3. Electronic marketing channels Marketing 2B Distribution Management

  4. SAF Internet users Marketing 2B Distribution Management

  5. Internet stats • B2B – $2.7 T (2004) • B2B in USA - $1.01T (2004) • B2C - $133B – (2005) • E travel - $80B • Other - $53B • Paid content - $5.4B (2007) Marketing 2B Distribution Management

  6. Distribution & the WWW Direct (Virtual) distribution • Benefits • Immediacy • Availability • Automation • Cost savings • Reach www.hbr.com Marketing 2B Distribution Management

  7. Distribution & the WWW Traditional distribution • Distribution tracking – FedEx etc. • Additional channel – Kalahari.net www.kalahari.net www.dell.co.za Marketing 2B Distribution Management

  8. Internet & improving the SC • Internet improves the flow of Information • Integration of intermediaries’ Info databases • Info more visible • Info more accessible • Info is real time Marketing 2B Distribution Management

  9. Changing supply chain and distribution • Internet has become an Intermediary • Allowed many suppliers to go direct to Consumers • Have an unique advantage – Info gathering & customer profiling Marketing 2B Distribution Management

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