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Distribution Management

Distribution Management. Greg Carver - PHD. greg@phdist.co.za 0828051243. Electronic marketing channels. SAF Internet users. Internet stats. B2B – $2.7 T (2004) B2B in USA - $1.01T (2004) B2C - $133B – (2005) E travel - $80B Other - $53B Paid content - $5.4B (2007).

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Distribution Management

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  1. Distribution Management Marketing 2B Distribution Management

  2. Greg Carver - PHD • greg@phdist.co.za • 0828051243 Marketing 2B Distribution Management

  3. Electronic marketing channels Marketing 2B Distribution Management

  4. SAF Internet users Marketing 2B Distribution Management

  5. Internet stats • B2B – $2.7 T (2004) • B2B in USA - $1.01T (2004) • B2C - $133B – (2005) • E travel - $80B • Other - $53B • Paid content - $5.4B (2007) Marketing 2B Distribution Management

  6. Distribution & the WWW Direct (Virtual) distribution • Benefits • Immediacy • Availability • Automation • Cost savings • Reach www.hbr.com Marketing 2B Distribution Management

  7. Distribution & the WWW Traditional distribution • Distribution tracking – FedEx etc. • Additional channel – Kalahari.net www.kalahari.net www.dell.co.za Marketing 2B Distribution Management

  8. Internet & improving the SC • Internet improves the flow of Information • Integration of intermediaries’ Info databases • Info more visible • Info more accessible • Info is real time Marketing 2B Distribution Management

  9. Changing supply chain and distribution • Internet has become an Intermediary • Allowed many suppliers to go direct to Consumers • Have an unique advantage – Info gathering & customer profiling Marketing 2B Distribution Management

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