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Some of the Important Instagram Metrics that to be considered

Data is an important thing when itu2019s come to take a marketing decision. For this reason, digital marketing and social media analytics are related to each other.

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Some of the Important Instagram Metrics that to be considered

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  1. S So om me e o of f t th he e I Im mp po or rt ta an nt t I In nst sta ag gr ra am m M Me et tr ri ic cs s t th ha at t t to o b be e c co on nsi sid de er re ed d Data is an important thing when it’s come to take a marketing decision. For this reason, digital marketing and social media analytics are related to each other. Access Instagram Metrics: To check data, you have to move your Instagram to a business account. You can do this in the Instagram setting to switch the account. If you don’t’ have a professional Facebook account then this app will do it for you automatically. Here are some of the important Instagram metrics; REACH: Reach is considered as how many people have seen your post on your Instagram. You can find the reach rate by the diving number of people who have seen your post with the total number of followers.

  2. 3 ways to see Reach: In numbers, in percentage, in the average rate IMPRESSIONS: In a simple term, an Impression means how many times impressions are done by someone on your Instagram like profile visit time, a post seen times, storytimes. Let’s say example someone has seen your post 4 times. So metrics will be counted as 4 impressions. ENGAGEMENT RATE: Engagement rate refers to likes, comments, and saves by the diving total number of followers on your Instagram post. FOLLOWERS GROWTH: Followers growth means how many followers you have got within a specific time. MENTIONS: It refers to the number of Instagram posts that your profile was tagged. This feature is available in the advanced plan. EMAIL CLICKS: Email click means how many taps you got for a business email in your Instagram profile. PROFILE VISITS: Profile visits refer to the number of visits on your profile of Instagram. WEBSITE CLICKS: Website clicks mean the number of taps on your Instagram profile. Website click rates you can get by the number of visits divided by the number of profile views. SAVES: Saves mean how many numbers of saves you have got on your Instagram post. VIEWS: Views refer to how many video views by the followers on your Instagram post. View rate: No. of Viewed video/ No. of video Impression

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