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Suggestions for Newsletters That Get Results

Learn how to plan, create, and design newsletters that captivate readers and achieve results. Discover expert tips on content planning, audience engagement, headline writing, and impactful design. Find resources for free pictures, newsletter design tips, and more.

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Suggestions for Newsletters That Get Results

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  1. Suggestions for NewslettersThat Get Results A Quick Guide for Publishing Directors • R. Steven Norman III • Communication Department • Southern Union Conference of Seventh-day Adventists

  2. Hire some free help • Rudyard Kipling's “Six Honest Men” • I KEEP six honest serving-men • (They taught me all I knew); • Their names are What and Why and When  •  And How and Where and Who. • I send them over land and sea, •  I send them east and west; • But after they have worked for me, •  I give them all a rest.

  3. Who are your audiences? • LE’s? • Prospective LE’s? • Administrators? • Who else?

  4. Who is the editor? What is editor’s role? • Plan content • Determine goals • Work with writers • Write headlines • Oversee budget, production schedule, etc.

  5. How do you plan content?

  6. How to keep readers reading • Content should drive your mission, by keeping it visible, and inspiring readers to get involved. • Keep content relevant. Omit needless fillers. • People like to read about themselves. Include their names, faces, places, and accomplishments. • Keep content fresh.

  7. What is a headline? • There are titles and headlines • Headlines contain a verb • Title: LE Sales Report • Headline: LE’s Sales Increase

  8. What are the expectations? • What do you expect from your newsletter? • What do your readers expect from your newsletter?

  9. Newsletter design tips that work • Design is the handmaiden of the message. Use it to clearly communicate message. • Select typeface size with age of average reader in mind. • Use pictures rather than clipart. • Include adequate white space.

  10. Where can I find? • Free pictures: Google free stock images. • Books on newsletters: Amazon.com • Design information: Google "newsletter design tips." • Free fonts: dafont.com

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