DISTRIBUTION POLICY. D. Distribution policy. Includes two sets of activities: (1) logistics (2) selection and management of channels of distribution. Policy involves two main decisions:. Those related to design Direct or Indirect Those related to management.
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decisions related to design--basically related to length (number of different types of middlemen) and breath (number within each type of middleman)
1. Provide the best coverage of target market(s)--deliver product at right place, in right quantity, at right price, and at a time when buyers wish to purchase
3. Maximize potential revenues returned to the organization while minimizing the costs of achieving 1 and 2
NEED TO CONSIDER FUNCTIONS PERFORMED BY CHANNEL MEMBERS
Required Functions are related to push and pull