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Fashion Evolution from 1960s to Present: Trends, Movements, and Globalization

Explore the transformative journey of fashion from the 1960s to the present, encompassing key movements, iconic designers, cultural shifts, and the impact of globalization. Witness the evolution of design, technology, and consumerism that shaped the industry over the decades.

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Fashion Evolution from 1960s to Present: Trends, Movements, and Globalization

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  1. Modern Age 1960-2006

  2. Overview • Globalizing economy • Trade agreements, outsourced production • Identity Politics: 1964 Civil Rights Act, sexual revolution • 1964 JFK killed, 1968 MLK • Media increase-60s television, 90s internet • Music-based movements-street style • E-commerce, TARGET markets

  3. 60s • 1959 PANTYhose • Protests: Cuba, Mid-East, Vietnam • Travel, visibility, awareness (eclectic) • Avant-garde: Paco Rabanne, Pierre Cardin, Yves St. Laurent (nontraditional materials) • Youthquake: Quant-MOD; Twiggy-supermodel • 1964 Beatles

  4. 60s contd. • 1966 Star Trek (SPACE) • Courreges, moon girl (trouser suits, & YSL) • Givenchy, Hepburn (1961) • Pucci, Op Art (also Warhol, Mondrian-YSL) • Oleg Cassini, Jackie Kennedy • American Fashion in limelight • Hippies: solidarity w/working class • Like French Revolution! • Ethnic, Rock (Hendrix, Joplin), “Hair”, Woodstock (69) • African garments/hairstyles: symbols of resistance

  5. 70s • Star Wars (1977); Saturday Night Fever, DISCO (Halston); Annie Hall, androgynous; Shaft, blaxploitation • Glam Rock (Elton John, Bowie, Cooper) • Punk-Vivienne Westwood, Sex Pistols • Designer Jeans, leisure suits, t-shirt as social statement • Japan economic growth-designers (into 80s)-Kenzo, Yamamoto, Kawakubo, Miyake • Product Licensing for mass merchants • JCPenney/Halston

  6. 80s • Economic stability (Reagan/Thatcher) • Consumerist Spirit • Casual wear boom • Donna Karan, Perry Ellis, Ralph Lauren, Calvin Klein • Fitness craze, Flashdance, 1983 • Sports brands, branding • Gaultier-Madonna, Underwear as Outerwear • Wealthy/royal fashion leaders, Lady Di (1981)

  7. Designer Decade, 80s contd. • Marc Jacobs, Lacroix, Thierry Mugler, Versace, Lagerfeld (for Chanel) • Armani-yuppies, American Gigolo • Power suits Other film/TV • Top Gun (85), Wall Street (87) • Dallas (78-91), Dynasty (81-89), Miami Vice (84-89) • MTV (1981), marriage-music/TV/fashion

  8. 90s • Globalization • 1989 Fall of Berlin; 1991 Dissolution of Soviet Union; 1991 Gulf War; 1993/1995 NAFTA, WTO • Global retail • Walmart • “Glocalizing” products for varied markets • Automatic Inventory Control, CAD

  9. Music + • Grunge: flannel, cargo pants, vintage • Anna Sui • Also Goth-black, platforms…body modifications spread/mainstream • Hip-Hop: oversized, branding/logos • Phat Farm, Sean John, Kangol • Postmodern/deconstruction; recycling/historicism • Helmut Lang, Margiela, Galliano, McQueen, Ozbek, Dolce & Gabbana • Brand Reinvention: Gucci, Prada • Designer as celebrity: Mizrahi, Ford

  10. (Not on test)2000 new millenium, world balance • Terrorist attacks 2001, 2004, 2005 • Patriotism • China, economic power/manufacturing • Cuban-Narciso Rodriguez • Lebanese, Elie Saab • Chinese-American, Vera Wang • Partnerships • Proenza Schouler, Heatherette • Diesel, Etro

  11. Technology in fashion accessories • iPod ready jeans • Techno textiles • UV, performance • E-commerce and 2005 no quotas • Product placement • Designer placement, “Sex and the City” • YOUTH styles, conspicuous, “bling”, metrosexual • Music/designers: Stefani, JLo • Eco everything-environmentally responsible, socially responsible retail

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