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Digital Marketing 1

Digital marketing is a way to promote business digitally using various online platforms.

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Digital Marketing 1

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  1. Digital Marketing

  2. What is Digital Marketing? Digital marketing refers to understanding and promoting business with the help of various online platforms. In this world, where online platforms are gaining attention of people it is becoming more important to interact and understand online marketing. It is a broad practice as we have various online platforms like email, instagram, facebook etc. There are various forms of online marketing like Email marketing, whatsapp marketing, online advertising, video ads, and much more. There are various methods of digital marketing which a person can use to make a digital marketing strategy. People now do prefer digital marketing because it has many benefits. It creates a global reach for a business

  3. Types of Digital Marketing

  4. SEO & SMO

  5. Email Marketing  You’ve almost certainly experienced email marketing in some form - in fact, you probably have branded emails sitting in your inbox right now. This popular digital marketing strategy involves communicating with your target audience via email with the goals of improving engagement, promoting products and driving conversions and sales.

  6. Whatsapp Marketing  The purpose of a WhatsApp marketing strategy is to use text messages to reach your audience directly. This will eventually help you build closer relationships with your customers by streamlining the shopping experience and providing personalized conversations that fit their needs. With a WhatsApp Business profile, you can schedule automated messages, respond to customer support messages

  7. Content Marketing  Content Marketing is also a core component of digital marketing. This involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads and converting customers.  The content you create can take many forms like blogposts, ebooks, podcasts etc.

  8. Ecommerce Marketing  Ecommerce Marketing is the best way to promote online shopping and websites. With the help of ecommerce we an make people aware about the product.  Ecommerce marketing involves targeting online channels such as social media, search engines, websites, email, and streaming sites for customer targeting and sales.

  9. Challenges in Digital Marketing There are difficulties in digital marketing. You must be aware of the challenges that may occur as a digital marketer and be equipped to deal with them. Keeping growing up with technology, Reaching your audience, Measuring ROI, Managing multiple channels, Adapting quickly, are some of the challenges you might face as a digital marketer.

  10. Thank you

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