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Marketing Strategies . Matt Miltenberger. General overview & company mission statement Ensure knowledge of international laws and business best practices. Developing a Global Mindset.
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Marketing Strategies Matt Miltenberger
General overview & company mission statement • Ensure knowledge of international laws and business best practices Developing a Global Mindset
Always think strategically, but creatively. Out of the box thinkers can find new solutions or new ways to approach a challenge. • Be open with your ideas. Before you present them, make sure you understand how they fit in to the overarching business goals. Opportunity Costs
Be aware of international and domestic cultural differences, and how our products fit in to specific markets • Be open to constructive feedback and evolve with the changing market Practicing Cultural Agility
Understand the Marketing Manager skills needed to execute effectively • Understand your client’s needs and treat each as a unique entity • Manage expectations both internally and externally • Maintain diplomacy but always show integrity when discussing proposals Managing Relationships
Be conscious of deadlines and expected results. You need to show your clients that you can deliver within the agreed upon time. • Spend time wisely. We want you to think outside the box, but don’t forget that action items translate to results. • Work to build better relationships and rapport with your clients. Trust and integrity are more valuable than false promises. Honest and Aggressive Diplomacy
Always keep communication open with internal teams and clients • Discuss pros and cons and keep an open mind with concerns and constraints • Continue to expand global initiatives and be progressive in thought Creating Opportunity
Using resources outside of what the company has available can give you a competitive advantage. Don’t hesitate to search the web or take advice from trusted colleagues where relevant. The next slide contains a few links we recommend using as a springboard. Think Creatively, Sell Strategically
Ideas for Monitoring Competition https://blog.kissmetrics.com/james-bond-of-the-web/ Simple Tips for Planning and Growth http://www.huffingtonpost.com/roger-bryan/5-simple-digital-marketin_b_4816425.html Analytics & Site Performancehttp://www.google.com/analytics/ Get Ahead of the Competition