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Research Group: Electronic Commerce and Internet Application

Research Group: Electronic Commerce and Internet Application. History. Research group Electronic Commerce and Internet Application terbentuk melalui perkembangan evolusi yang dinamis sesuai perkembangan penelitian dan bisnis

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Research Group: Electronic Commerce and Internet Application

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  1. Research Group: Electronic Commerce and Internet Application

  2. History • Research group Electronic Commerce and Internet Application terbentukmelaluiperkembanganevolusi yang dinamissesuaiperkembanganpenelitiandanbisnis • Pembentukandiawalipadaakhirtahun 2009 dimanapenelitianpertamaberkaitandenganpenelitian online survey produk IPTV Telkom • Perkembanganberikutnya, lembaga yang pertamaterbentukadalah Digital Marketing padaawaltahun 2010 • Penelitianbersama Telkom pun berkembangpadatahun-tahunberikutnyaseperti Online Survey IPTV Telkom 2010, Online Customer Satisfaction and Loyalty System Suvey, dll. • Kerjasama pun sudahterbentukdenganbeberapapihakantara lain PT. Sigma CiptaCarakadan PT. Infomedia Nusantara. • Perkembangan pun takterbantahkanlagidenganterbentuknya Digital Marketing danTechnopreneur yang mencobamengarahkanpadapenelitian yang sifatnyauntuktujuankomersial (commercial purpose) padatahun 2011 • Tahun 2012 merupakantonggakpenegasanarah group penelitiankearah Electronic Commerce dan Internet Application yang meletakkan digital marketing sebagaibagiandalamkurikulumKelompokPenelitian Electronic Commerce . Selainitu, penelitianinitidakmembatasiberkenaanpenelitianaplikasiinterner yang berorientasibisnis.

  3. E-commerce and Internet Application is a multi-disciplinary area, which should be developed in co-operation with existing fields such as Information Systems and Technology; Marketing, Finance and Supply Chain Management; Business Strategy and Management; Information Metrics Analysis; Digital Marketing; Electronic Customer Relationship Management; Marketing Research; Public Policy; Computer Science and Telecommunications; and Legal Studies.

  4. Outline

  5. PeluangPenelitian • Dunia Marketing merupakandunia yang pentingdalampengembanganbisnis • Masatransisiduniasaatinidari era otomasimenjadi digital merupakantantangandanpeluangbagipengembangankedepan • Transaksipenjualanakanbergeserpada era transaksi online melalui internet • Perkembangankebutuhaninformasi yang beredarsangatpentingdanberpengaruhterhadapkeberhasilanbisnis • Perkembanganaplikasi internet yang mulaimenyadaripentingnyapengukuraninformasi, trending topic, berdasarkan internet information gathering. Sustainable, Collaborative, and Valuable

  6. Visi - Misi • Visi MenjadiPusatPenelitianbidang e-Commerce dan Internet Application • Misi • Meningkatkankompetensi SDM Internal secaraintensifbaikdosenmaupunmahasiswa • Membangunkerjasamapenelitiandenganindustri, pemerintahdanlembagalainnya • Memilikistrukturfinansial yang kuatuntukmendukungpengembangantechnopreneursecaramandiridanberkelanjutan • Memberikankontribusikeilmuan, pengetahuandanteknologidalamduniaakademisdanpraktis Sustainable, Collaborative, and Valuable

  7. SumberDayaManusia • CEO/Pembina : Y. Adam Prasetyo, MT • Consultant: • Y. Adam Prasetyo, MT • FauzanAzmi, MT. • Ferdian, ST., MT. • Andika, ST., MT. • TaufikNurAdi, ST.,MT. • Ketua KK-Engineering Management (E-Engagement): Dr. YatiRohayati • sertamahasiswa-mahasiswaterlibatdalamduniapenelitian

  8. Strategic Planning

  9. Struktur Org Marketing

  10. Main Program • Research and Development Base • Sharing danDiskusi • Research Operational • Portal Management • Lomba • Internal Project • Competency Development • Business Strategic and Technical, • Technopreneur, • Web and Mobile Application Development: Architecture, Design, Programming, dll • Communication, Leadership and managerial Training • Information Systems and Technology; Marketing, Finance and Supply Chain Management; Business Strategy and Management; Information Metrics Analysis; Digital Marketing; Electronic Customer Relationship Management; Marketing Research; Public Policy; Computer Science and Telecommunications; and Legal Studies

  11. Positioning

  12. Kurikulum e-commerce

  13. E-Commerce Fundamental

  14. Core Courses and Specialization

  15. Related Course (SI Curricula) • IS Foundation: • Programming (web, computer-mobile programming), • Database, • Hardware, • dan Networking. • E-Business • ProsesBisnis • ManajemenPemasaran • Supply Chain Management • ManajemenKeuangandanAkuntansi • InovasiBisnisdanKewirausahaan • Digital Markteing • Customer Relationship Management • Marketing Research • ERP Commerce • ERP Marketing • GIS • Human Computer Interaction

  16. PolaPembinaanPusatKajian

  17. PolaPengembanganDiridanKegiatan

  18. AlurKegiatan

  19. Objective Penelitian • PenelitianPemerintah: Dikti, ataulembagapemerintahlainnya • PenelitianIndustri: Telkom, Sigma, Infomedia, dll • PenelitianTugasAkhir • Perlombaan/Kompetisi • Start Up Company

  20. Roadmap PenelitianElectronic Commerce and Internet Application

  21. Portal Konsumen Roadmap

  22. Research Road Map Sustainable, Collaborative, and Valuable

  23. LembagaTerkait • Asosiasi e-Commerce: Idea.or.id • Electronic Commerce Research and Applications Journal http://www.journals.elsevier.com/electronic-commerce-research-and-applications/ • Indonesia Marketing Association • PT. Sigma CiptaCaraka • PT. Infomedia Nusantara • etc

  24. TERIMA KASIH

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