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Chapter Development 2008. Chapter Development Basic Course Phase II. Course Content. Recruitment Orientation Retention. Member Recruiting. Why Is Chapter Growth Important? Whom and When Do You Recruit? Whose Job Is It To Recruit? How Do You Recruit?. Sources of New Members.

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chapter development 2008

Chapter Development2008

Chapter Development

Basic Course

Phase II

course content
Course Content
  • Recruitment
  • Orientation
  • Retention
member recruiting
Member Recruiting
  • Why Is Chapter Growth Important?
  • Whom and When Do You Recruit?
  • Whose Job Is It To Recruit?
  • How Do You Recruit?
sources of new members
Sources of New Members
  • Chapters Have Historically Relied On:
    • Member Referrals
    • Friends/Relatives
    • Associates, Customers, etc.
    • Church Choir Members
    • Music, Fraternal & Business Organizations
develop comfortable opening questions when contacting prospects
Develop comfortable opening questions when contacting prospects
  • Who do you know that enjoys singing?
  • Did you sing in school?
  • Have you had voice training?
  • You have a great voice…Where do you sing?
  • If you don’t have a comfortable opening question, you are not going to have a comfortable conversation.
personal contacts
Personal Contacts
  • Create A Prospective New Member Data Base
    • Organized contacts will yield potential members, tickets sales, sponsors, and support for your chapters.
  • How To Contact prospects
    • In Person
    • Letter
    • Telephone
    • E-mail
personal visitations
Personal Visitations
  • In Home Contacts
    • Barbershop Harmony Society Materials
    • New Member Kit
    • CD/Tape Player
    • Quartet/Chorus Recordings
    • Barbershop Video
  • Evaluate Singing Interests
  • Offer Rides, Show Tickets, Sponsorship
other recruiting options
Other Recruiting Options
  • General Advertising
    • Radio and Television
    • Local News Media
  • Targeted Marketing
    • Musical Experience
    • Expressed Interest
    • High School/College Yearbooks
    • Show patrons/Sponsors
    • Other
correspondence
Correspondence
  • Use Chapter Letterhead
  • Professional Appearance for Letters.Cards
  • Include Chapter Name, Address, Phone. Point of Contact
  • Offer Transportation and Map
  • Reference the Society Vision Statement
    • (The Society is to be an ever-growing fraternity of barbershop-style singers, leading the cause of encouraging vocal music in our schools and communities)
when the guest visits the chapter
When the guest visits the chapter.
  • Welcome Guest:
    • Sign the Register
    • Provide Name Tag
    • Assign a “Buddy”
    • Provide Guest Song Book
      • Legal Music ONLY
    • Introduce Guest before Break
    • Get Guest Involved in Singing
    • Members Interact with Guest