Longines - MAAKE
Longines GC2018 activation proposal - MAAKE
Longines - MAAKE
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Presentation Transcript
CONTENTS • Introduction • Who is MAAKE • Our Team • Conceptual Ideas • Longines App & Bracelet • Longines Countdown Clock • Longines Live • Longines Time Capsule • Longines House • Corporate Hospitality Suites • Corporate Gift • Pop up store • Brand Ambassadors • GC2018 Transportation • Longines PR & Communications plan • Next Steps • Appendix • Financials • Breakdown of cost per each provided element
INTRODUCTION • Longines is the Official Timekeeper of the XX1 Commonwealth Games • Event Details: Location Gold Coast, April 4-15, 2018 • Details of Partnership: • Presenting Partner of Gymnastics and Athletics (Track & Field) • Co-Presenting Partner of Rugby Seven’s and Table Tennis • Official Partner of the Queen’s Baton Relay • Official Partner of the Opening and Closing Ceremonies • The following areas have been addressed within this proposal: • Longines Countdown Clock • Queens Baton Relay • Onsite Activation at Competition Venues • Corporate Hospitality in Venue • Longines House • Longines Ambassadors • Pop Up Store • Borobi – Commonwealth Games Mascot • Transport for Guests & Equipment during GC2018 • PR and Digital Activation • Break down of costs per element outlined
MAAKEOVERVIEW MAAKE – Gold Coast Established MAAKE is leading the way in the agency and brand driven experience and activation space with a new generation of creative and brand activation talent, conceptual design and on site activation in the Asia Pacific region. MAAKE specializes in delivering successful, scalable high profile domestic and international consumer experience and multimedia platforms on behalf of some of the most highly visible brands and organizations in the world. MAAKE is led by highly respected and innovative industry veterans, Damian De Giovanni and Rik Conti who have assembled and molded a team of dedicated & talented specialists with more than 50 years combined marketing, consulting, creative and brand activation experience gained both domestically and internationally. Unique Capabilities MAAKE are supported by The BuildLab, our full in-house, Gold Coast based creative design, production and events logistics arm. This unique in-house production & manufacturing capability provides many competitive advantages for brands and business alike in delivering program efficiencies in communication, activation lead time, budget, and overall program quality.
MAAKEOVERVIEW • We Are Gold Coast Locals • With the MAAKE Head Office located on the Gold Coast, we have developed critical relationships with local suppliers and organisations including but not limited to: • GOLDOC • Government Stadiums & Sporting Venues • Leading Gold Coast Suppliers & Vendors • Commonwealth Games Sponsors • We will utilisethese existing relationships to maximize Longines investment and identify and leverage value-in-kind opportunities where possible. • Our Strength • Our Advantage • Provide talented & experienced people with a strong focus on strategic thinking coupled with seamless execution. • Proudly Gold Coast Owned and Operatedcreative agency with unique design, production & fabrication capabilities.
OURCLIENTS “Thanks again for all your hard work on this event, I think it was a massive success and something we hope to implement again” Sonya Trout – Isuzu Ute Australia “Just a quick note to say thank you again for last night! I think it was our best one yet!! Re: Game II State of Origin- LIVE on the Lawn activation 2017 – Kate Zelinski, The Star Gold Coast “MAAKE maximized our partnerships with our region’s two national football teams. We exceed our targets, creating the platform to interact with new audiences.”- Bree Andrews, Marketing Manager Gold Coast Bulletin “Their equipment and setup is always first class, as well as their professionalism & dependability make them one of our go-to suppliers in a busy events industry” – Josh Martin, Event & Experience Manager, Gold Coast Suns ”I’ve seen a few suites in my time, the Hahn suite is one of the best ‘ve seen, it looks awesome!” – Luke Daniels, Commercial Manager Qudos Bank Arena Sydney
THE MAAKE TEAM–SENIOR ACCOUNT MANAGEMENT Jason Oxenbridge PR & Media Executive Jason will be on point and lead our Longines PR and Communications strategy from the Longines Countdown Clock launch in September2017 to your partnership with the Queens Baton Relay right through to the Gold Coast 2018 Commonwealth Games. An award winning journalist and managing editor with Australia’s biggest media hitters, including News Corp, Fairfax, ABC, Bauer and Business News Australia, Jason boasts sophisticated consulting and communications skills conducive to the establishment and maintenance of long-term partnerships with Australian and international mass media operators Lu Bertoldi Senior Account Director Lu is one of the most experienced client services and event specialist’s in Australia. Lu has a 20 year track record of working with some of the world’s premium brands developing and implementing consumer engagement and brand marketing activations here in Australia and abroad. Delivering highest level consumer marketing, hospitality and special event programs for brands such as AMP, VW, Rexona, Australian rugby Union, National Rugby League. MasterCard, IBM, Budweiser & ANZ. Lu will lead MAAKE’s Longines team for GC2018. Jinn Wong Lead Designer Former Co-founder and Design Director of 'STAXBOND', an emerging Chinese based start-up business in the rapidly developing field of the freight container and modular housing construction industry. Jinn now leads the design and production team at MAAKE’S in house design, production and manufacturing arm The Build Lab and is responsible for the truly inspired Longines design concepts presented to you today.
THE MAAKE TEAM–SENIOR EXECUTIVES Rik Conti Founder and Co-Managing Director A Gold coast local, Rik started his professional career in the entertainment industry working across a variety projects in technical and consulting roles. After taking on the position of Tour Manager for a national experiential campaign, he discovered a passion for event marketing and the world of sponsorship activation. Since then, Rik has Led a number of high profile activation campaigns for some of the world’s most prominent brands. With a clear appreciation for strategic thinking & strong execution, Rik currently oversees all strategic planning and daily agency operations. Damian De Giovanni Founder and Co-Managing Director With a dedicated professional career spanning over 12 years in both client side & agency roles, Damian understands the sponsorship & activation landscape like no other. Damian’s proven track record in the creation and activation of awe inspiring brand experiences, designing and implementing innovative and entertaining consumer engagement platforms and executing brand activations for some of Australia’s most iconic brands, is underpinned by his passion and Damian leads MAAKE’s activation teams, overseeing all creative concepts and logistical programs. Curt Schatz Senior Legal Advisor - Managing Partner Mullins Law Curt Schatz leads MAAKE in-house legal & compliance requirements as one of the companies senior advisors. Curt also leads Australia’s Mullins Law Group as Managing partner and has over 30 years experience in property & hospitality law. Curt works closely with government regulators in the liquor and gaming sector, and has advised on the amendments to the Queensland liquor and gaming laws. Personally, Curt has a passion for all things equestrian and for two decades, Curt has owned and bred racehorses in Australia and New Zealand.
MAAKE have taken below aspects into consideration for discussed ideas and concepts within this GC2018 activation proposal, to maximize the leveraging of Longines partnership with the Gold Coast 2018 Commonwealth Games. CONCEPTUAL IDEAS • Longines GC2018 Activation Programs • MAAKE have taken below aspects into consideration for discussed ideas and concepts within this GC2018 activation proposal, to maximize the leveraging of Longines partnership with the Gold Coast 2018 Commonwealth Games. • Longines supports many sporting events and sports governing bodies throughout the world and has become a symbol of passion and striving for excellence • Longines have woven strong bonds and an amazing history as the Official Timekeeper with major sporting events such as Commonwealth Games going back generations • First here actively supporting Australian’s in sport Longines were the Official Timekeeper of 1962 Perth Commonwealth Games • Longines will continue their critical role as Official Timekeeper around the world recording some of sports most historic moments and world record athletic performances, many of those taking place during Commonwealth Games competition • Longines became the first company domestic or international to sign on as a tier one sponsor of GC2018 Commonwealth Games • Activation Program Objectives • Theme and alignment with Longines brand and core values across the whole Commonwealth Games program • Generating increased brand awareness and brand recognition • Present Longines products to increase knowledge regarding Longines product range within target markets • Reach and engage the final customer to motivate purchase Established in 1832 Longines is celebrating 185 years of successful watchmaking, built on elegance, tradition, innovation and performance
LONGINESBRACELET & APP Digital Activation Through the design and creation of a technology embedded Longines branded bracelet & feature driven APP, Longines will have the opportunity to engage & interact with attendees in a number of unique ways during the course of the games. To drive signup, ‘Money Can’t Buy Experiences’ and other unique rewards will provide users with the opportunity to truly experience the Longines Universe as well as try on their favourite Longines time piece through some of the APPs highly engaging features. The APP will allow Longines to further leverage their GC2018 partnership through the corresponding efforts of all GC2018 concepts discussed in this proposal. Via the collaboration of outline elements, the APP will strengthen the delivery of each activation. The opportunity to establish an exciting PR activation story as an exclusive giveaway to the first 5000 – 10,000 attendees for example, would provide highly effective and immediate brand awarenessthat will ultimately ‘call to action’ additional attendees to trial the bracelet & app. Key Features: Social Media Sharing –Users are able to capture the image of their favourite Longines Time Pieces and share with friends across multiple social media platforms Data Capture – via the Longines GC2018 App, we will have the capabilities to capture critical consumer data as well as track how and when attendees engage & interact with Longines. Competitions & Giveaways – Longines will have the opportunity to utilise the technology in highly creative ways in designing competition mechanics that maximise the reach of the Longines brand across the digital landscape.
LONGINESBRACELET & APP Competition Mechanic Example Capture a photo of you wearing your favorite Longines watch and share with friends on social media for your chance to win! Position your smartphone over the Longines Bracelet. Scroll through a range of Longines Watches and choose your favorite.
LONGINESBRACELET & APP ALMOST 350% MOBILE APP INSTALL GROWTH ON YEAR-OVER-YEAR. “agiratech.com (2017)” Consumers engage 2-4xbetter on mobile apps then mobile web. “agiratech.com (2017)” The AR market is expected to grow from 60 millon to 200 million users between 2014 and 2018. 2014 $ $ $ $ $ $ 2018 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ “agiratech.com (2017)”
COUNTDOWNCLOCK • For the reveal of Longines Countdown Clock, MAAKE will be able to provide assistance necessary to deliver a remarkable event to leverage Longines designation as the Official Timekeeper of GC2018. • MAAKE will facilitate • Development, implementation and management of activation concepts • Handling of logistics and operational aspects • Access to hosts/MC's, suggested to utilise high-profile personalities Dylan Alcott and Natalie Gruz;ewski • A well developed PR & Communications plan • Catering, FF&E and any further requirements • *Note that at this stage we are unable to provide a complete cost breakdown, until further information has been provided.
LONGINESLIVE A Mobile Live Site Capable of Driving Consumer Engagement Through the implementation of a Highly Flexible, Visually Stunning & Technology Enriched mobile asset, we will be capable of taking Longines live to the world throughout the GC2018 program. The opportunity to directly engage with the national audience by adding valuable & unique content will help embed Longines position as the ‘Official TimeKeeper’ of GC2018. We envisage this fully branded mobile asset being primarily effective across two key areas within the Longines activation program being the QBR & Live Sites, although it has the potential to be effective across a number of additional areas. This asset will be purpose built and wholly owned by Longines. • Key Opportunities & Benefits • Create brand awareness and brand recognition within target market • Showcasing Longines Elegance and GC2018 athlete performances • Longines will fully own the asset prior to, during and after the Commonwealth Games • Easily towable via standard SUV and complies with Australian Roads Authorities
LONGINESLIVE The Queens Baton Relay The Queens Baton Relay provides a highly unique platform for Longines to leverage their GC2018 partnership by capitalising not just on the broad geographical reach of the program, but also on the high profile Media & PR opportunities that are guaranteed along the journey. The ‘Longines Live’ mobile asset has the potential to be the focus point of a host of media activities such as interviews with athletes, baton bearers, Longines ambassadors & dignitaries. Along with this lies the opportunity to capture exclusive Longines content which can be pushed worldwide across digital & social platforms in real-time. Through the integration of digital activations that possess social sharing capabilities, Longines can directly engage with consumers and encourage social sharing to further extend brand reach and truly capitalise on this untapped opportunity.
LONGINESLIVE Live Sites As the games begin, so will a host of brand activity meaning effective brand cut-through will play a large role in the success of Longines activations. In an effort to achieve this, we recommend positioning the ‘Longines Live’ mobile asset at one of the live sites throughout the course of the games and leveraging Longines access to Athletes, Longines Ambassadors & Dignitaries. Higher levels of brand awareness can then be achieved by providing additional value to attendees via engaging, informative & entertaining live content. Here also lies the opportunity to capture exclusive Longines content which can be pushed WORLDWIDE across digital & social platforms in real-time.
LONGINESTIMECAPSULE On site Activations MAAKE have designed and developed the ‘Longines Time Capsule’, a virtual reality experience that will tell the story of Longines and its history of involvement in some of Commonwealth Games greatest moments. The ‘Longines Time Capsule’ will consist of a solid temporary structure with entry and exit points either side. Inside, there will be a row of comfortable seats, VR headsets and premium audio system. The idea is to take attendees back in time to historic moments along the timeline of the Commonwealth Games. These may include world record setting events, key sporting moments within Longines history, sport specific highlights etc. We will create a truly immersive experience that gives attendees a glimpse into the Longines Universe as well as demonstrates Longines commitment to the Commonwealth Games. The ‘Longines Time Capsule’ will take you back to iconic moments along the historic timeline of the Commonwealth Games.
LONGINESTIMECAPSULE • Key Features • The time capsule will based around a refined and custom built shipping container with a pass-through traffic flow • Inside the time capsule there will be two comfortable benches and VR goggles for 8-10 guests allowing for greater participation at any one time – we estimate capacity around 70 - 80 guests per hour • The experience would be narrated by Longines Brand Ambassadors who will highlight the story of Longines involvement in sport • Guests will be taken to various moments in history arriving just in time for a world record moment captured by Longines Timekeeping • The VR experience will take guests back to the venue, place and time to experience the event as if they were there. We propose archive footage be used • Data capture and response elements for analytics and metrics as well as added motivation to stay contact with other activation elements and experiences within the Games
LONGINESTIMECAPSULE VR Integration Across Multiple Longines Activations We don’t just see the ‘Time Capsule’ experience being limited to general admission live sites as the opportunity to integrate this Virtual Reality technology into multiple Longines assets during the course of the games as well as the QBR, is highly achievable. Due to the one-off development cost in creating the VR content, we are able to duplicate the ‘Time Capsule’ experience at a relatively low cost. • Potential Additional Sites: • Longines House • Longines Live – Mobile Asset • Corporate Hospitality Suites • Longines Pop-Up Store • Athletes Village
LONGINESHOUSE Encapsulating the Longines Universe A state or the art architecturally designed 200sqm structure, Longines House will feature a bar area, an exclusive lounge area, room for sit down dinners, cocktail parties and will be adaptable for world record ceremonies and presentations. Longines House will become the place to be and the envy of all, the perfect place for Longines to host invited guests, key influencers, and athletes. Longines will fully own the Longines house during and after GC2018, creating legacy for Longines.
LONGINESHOUSE • During GC2018 Longines will be able to host breakfasts, lunches, dinners and cocktail parties within the Longines house. • MAAKE will provide staff, menus, FF&E, concept ideas that align with the brand, as well as the fit out of Longines house and ensuring that the events meet Longines expectations and high standards. • MAAKE are already working with award winning local contactors and vendors to be able to provide Longines a world class hospitality venue outside of traditional temporary infrastructure.
LONGINESHOUSE • Key Features: • Multiple layout configurations – cocktail, sit-down dinner etc. • Premium AV installation to cater for ceremonies and entertainment • Transparent ceiling to ensure the beautiful Gold Coast surroundings are not blocked out • Fully functional cocktail bar • Longines product showcase and displays positioned throughout • Raised stage to cater for ceremonies and entertainment • Custom designed Longines chandelier • High end/ premium theming throughout entire structure
CORPORATE HOSPITALITYSUITES Installation & Pack Down Through existing relationship with GOLDOC, we can ensure effective and efficient installation and pack down of Longines Corporate Hospitality suites. Moreover, if required MAAKE can arrange additional overlay and FF&E to enhance the Longines Universe experience for guests. Robina Stadium – Actual Suite
CORPORATEGIFT Truly Gold Coast To enhance the GC2018 experience for Longines guests, MAAKE have designed and can deliver Longines branded surfboards in collaboration with Gold Coast local shaping companies. Athletes, VIP guests & other recipients will receive a gift that truly encapsulates the Gold Coast and it’s culture. The Longines surfboard will be exclusive and of actual size. Furthermore, MAAKE will ensure that transport and storage of surfboards is taken care of, at the convenience of Longines guests.
CORPORATEGIFT • Key Benefits & Opportunities • The Longines surfboard will not only enhance the experience for Longines guests and dignitaries, additionally it will allow for further opportunities to emphasise Longines distinguished reputation. • There is an opportunity for Longines to customise each board with key messages, world records and other personalisation elements, encompassing the GC2018 Longines universe. • The surfboards are made locally on the Gold Coast by the GC2018 supplier • There are no minimum or maximum ordering requirements • Each surfboard is of actual size and fully usable • Prime opportunity to create media content and exposure through utilisation of Longines Ambassadors.
POP UP STORE How We Will Drive Visitation We suggest that a strong mix of activities that have are strategically planned and well executed will generate consistent visitation to the Longines Pop-Up Store during the course of the games. To support these activities and ensure their awareness is maximized, MAAKE will create a fully integrated activation, PR and Communications plan regardless of it’s ultimate location. Concept Example By utilising key features of the Longines app/bracelet, the app will prompt GC2018 attendees to visit Longines Sites and scan QR codes, thereby going in to the draw to win a 'Money Can't Buy Experience'. MAAKE will leverage existing partnerships with high end automotive and motor yacht suppliers to provide competition winners with a true Longines Universe experience. *Further information please see transportation slide. Longines Pop-Up Store
LONGINESBRAND AMBASSADORS • Ambassador Utilisation • Longines House - Iconic in their own right Longines Brand Ambassadors will be eagerly anticipated and their time will be well utilized if available presenting medals & hosting cocktail functions on the Broadwater or in LonginesHouse • ‘Longines Time Capsule’ - There will be an opportunity for the Brand Ambassadors to narrate segments of the ‘Longines Time Capsule’ Virtual Reality component, which the public and Longines guests will be able to experience • ‘Longines Live’ - Our Longines Live hosts Natalie and Dylan will certainly host and interview them on the Longines Lounge within the GC2018 Live Festival precinct
LONGINES LIVE HOSTS During GC2018 Longines will require experienced and well-established hosts that are more than capable to ensure enjoyable experiences for Longines guests, athletes and dignitaries during GC2018. As a part of the MAAKE team, celebrated Dylan Alcott and Natalie Gruzlewski could step in as hosts at any GC2018 activation to leverage Longines partnership. Thereby excite and delight attendees and guests, enabling unforgettable experiences for all parties involved. Natalie Gruzlewski and Dylan Alcott are considered as two of most eminent media personalities in Australia, and are more than capable to facilitate any host requirements for events such as world record ceremonies, Longines Live interviews, dinner and cocktail parties etc. Moreover the value of these high-profile personalities and their distinguished reputation within the Australian media will enable opportunities to secure unpaid editorials for Longines. This to retain and embody Longines position as an elegant and timeless brand.
LONGINES LIVE HOSTS • Dylan Alcott • Dylan is one of Australia’s all-time great Australian’s and champion athletes. He is also part of MAAKE’s GC2018 Team and will Co Host Longines Live GC2018 • A dual-international in Tennis and Basketball, Dylan is a triple Olympic Champion, a world basketball champion and multiple grand slam tennis winner. In 2016 Dylan was won Tennis Australia’s most prestigious award, The Newcombe Medal - a first for a wheelchair tennis athlete. • Dylan transcends sport, melts cultural, gender and age barriers with his genuine selfless approach and persona. He is a passionate ambassador for charity and mentor for youth. An amazing talent off the court as much as on it. Dylan is also part of GC2018 host broadcaster Channel 7s expert tennis commentary team as well as color commentator for Seven’s horse racing coverage in Australia. Dylan is also a national radio host on Triple J. Natalie Gruzlewski A Gold Coast local, naturally talented and engaging TV Presenter, brand ambassador and corporate host, Natalie’s successful career in media spans two decades. Her debut television role was as news reporter and weather presenter for the Nine National Network. She later went on to host Channel 9’s popular travel show 'Getaway', becoming a much loved member of the team, reporting from some of the world's most exciting destinations. Natalie will work with us to Co-Host Longines Live GC2018 as well as host Longines special guests, your brand ambassadors and invited dignitaries at Longines House and other formal occasion during the Games
TRANSPORT Equipment Logistics & Storage MAAKE is well-established on the Gold Coast and have a fleet of vehicles which can be utilised to move equipment and other items to and from the GC2018 venues & sites during the course of the games. We also have over 500m2of Gold Coast based warehousing available for any short or long term storage solutions. If for some reason we can directly assist, our existing network of suppliers right here on the Gold Coast will be able to cover any request at a moment’s notice. Once we receive the full scope of all logistic requirements we will provide cost breakdown. Please note this has not been included in the attached cost estimate. VIP Guests Transport We have had the pleasure of working with a number of credible Gold Coast companies within the automotive & marine industries. These existing relationships have allowed us to secure a fleet of high end vehicles & motor yachts for the course of the Gold Cost 2018 Commonwealth Games resulting in significant cost savings for Longines. MAAKE will utilise these high-end vehicles to transport Longines guests to and from the games on a daily basis as well as accommodate any other transport requests. Airport transfers will be overseen by MAAKE to ensure all Longines guests enjoy a trouble free and enjoyable experience. These cars will also be Longines branded. Horizon, Gold Coast based premium motor yacht builder, have agreed to supply MAAKE with a number of vessels to utilise for Longines GC2018 program. As well as transporting Longines guest to and from sporting venues, the opportunity to host cocktail events on the Gold Coast’s beautiful waterways should not be passed up. MAAKE can organise these spectacular voyages around the GC2018 program once schedules are confirmed.
PR & COMMUNICATIONS PLAN MAAKE’s communications and public relations strategy will aim to leverage and promote the timeless class and quality of Longines as a tier one supporter of the Gold Coast 2018 Commonwealth Games. It will also connect the brand to a new audience in Australia across broad media platforms and affirm its position, not only as one of the world’s premier watch maker, but also a trusted and motivated partner in world sporting events. Jason Oxenbridge, an award winning and well established journalist will utilise his expertise and extensive network, which encompasses direct access to local and national media. This to ensure that the implementation of the media and communications plan will reflect Longines’ strong devotion to tradition, elegance and performance.
PR & COMMUNICATIONS PLAN PR Conceptual Ideas • Countdown Clock • Consideration for a special Longines countdown clock launch at Brisbane Airport. Games Minister Kate Jones or Chair Peter Beattie to ‘launch’ the 200-day countdown. Broadcast media opportunity with metro news outlets in Queensland. • Queen’s Baton Relay • Leverage from Australian leg of Queen’s Baton Relay with potential profile stories on each of the Longines’ nominated baton bearers. Potential for stories in regional press where Baton Relay running. Regional media stories to be developed around the proposed Longines Live Trailer, where interviews will take place in a sofa-styled environment. • Athletics, Gymnastics, Rugby and Table Tennis • Longines is a Presenting Partner of Athletics and Gymnastics + Rugby and Table tennis – co-presenting Partner. Develop story around Longines’ history, timing and its deep association with sport. Auguste Agassiz founded Longines in 1832 – almost a century before the first Commonwealth Games was hosted in Ontario, Canada etc. This content would be perfect for advertorial lift-out in local press.
PR & COMMUNICATIONS PLAN • The Longines House • Will be a temporary structure (200sqm) built on designated location in Broadbeach to host various events. Where media activation will be possible across the duration of GC2018 events. • Opening of the House – launch with Longines Ambassador + delegates. • Product presentations – digital media activation • Presentation of timekeeping expertise – Broadcast media opportunities (TV) focussing on accuracy and quality of workmanship • Press conferences (MAAKE PR to host/manage where relevant) • World record ceremony (gala event with key media to attend) • Cocktails and dinners – social pages in local media • Meet and greet Ambassadors – (see next slide)
PR & COMMUNICATIONS PLAN Longines Ambassadors Simon Baker (Australia), Kate Winslet (UK) and AishwaryaRaiBachchan (India). Subject to availability, media/PR to include national TV slot + profile pieces in metro print and also media opportunities with ambassadors enjoying tourism with surfing lessons etc. Other initiatives might include ‘money can’t buy’ experiences or competitions for e.g., enjoy a day with Andre Agassi at the table tennis. TBA Longines pop-up store Potential digital media + engagement via Facebook, Twitter and Instagram. Tie-in watch giveaway and invite ambassadors to signings etc. Borobi(Commonwealth Games mascot) Consideration to be given for Borobi to attend an event at Longines House or pop-up shop. This can be locked in with GOLDOC media team ahead of event as part of partnership and cross-pollinate (MAAKE PR to manage).
PR & COMMUNICATIONS PLAN Official Partner of the Opening and Closing Ceremonies Ensure Longines is mentioned in all media coverage of opening and closing ceremonies. MAAKE PR to meet with GOLDOC media team to explore all branding opportunities and any speaking opportunities from Longines spokesperson and/or ambassadors. Longines TV Create video content to be shared across Longines plus MAAKE digital networks and also make available for relevant broadcast media outlets.’ Editorial and Advertising High quality advertorial lift-out or wrap in Gold Coast Bulletin during week of the Games. Content would include a product showcase, a feature piece about the history of Longines and its association with sport, the pop-up shop, a calendar of Longines’ sponsored events and stories i.e. rugby and table tennis, and a welcome note by relevant Longines and Commonwealth Games spokespeople NOTE: This aspect will incur additional fees depending on advertising rates during the games + writing content. Digital Content Source and provide content sourced from above for Longines digital media platforms, tailoring each for engagement on web-videos, blogs, Instagram, Facebook + Twitter. Also to be splashed across MAAKE digital networks. Create a social media guideline doc for media so key messaging, consistency and correct hashtags are used at all times when talking about Longines
NEXTSTEPS Contact: Damian De Giovanni damian@maake.com.au +61415967439 Rik Conti rik@maake.com.au +61409113551 On behalf of the MAAKE Team, we appreciate the opportunity to put forward our conceptual ideas and very much look forward to next steps.
