Where is our market headed
1 / 23

Where is our Market Headed? - PowerPoint PPT Presentation

  • Updated On :

Where is our Market Headed?. Presentation to Canadian Bison Association November 23, 2009. YTD bison slaughter - USDA. Processors Face Tight Supplies . YTD bison slaughter- USDA. Prices Stay Near Historic High. Consumers staying with bison. Custer Sale Results 2009.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Where is our Market Headed?' - richard_edik

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Where is our market headed l.jpg

Where is our Market Headed?

Presentation to

Canadian Bison Association

November 23, 2009

Ytd bison slaughter usda l.jpg
YTD bison slaughter - USDA

  • Processors Face Tight Supplies

Prices stay near historic high l.jpg
Prices Stay Near Historic High

  • Consumers staying with bison

Custer sale results 2009 l.jpg
Custer Sale Results 2009

  • Demand strong for females

Average Price – 2009 vs. 2008

Ave. Price Per Lb. - 2009 vs. 2008

Top trends l.jpg
Top trends

  • Retail sales will continue strong

  • More demand for low-end cuts

  • Casual dining struggling

Top trends8 l.jpg
Top trends

  • People want a community around food

  • The story around food is important

Top trends9 l.jpg
Top trends

  • Green cooking seen as a efficient, healthy and a good value

Top trends10 l.jpg
Top trends

  • Local is surpassing organic as a key motivator

  • Consumers also looking for locale

Top trends11 l.jpg
Top trends

  • Restaurant menus increasingly carrying calorie count and other nutritional info

Top trends12 l.jpg
Top trends

  • Americans looking for tighter controls

  • People don’t trust conventional food system

Beyond the recession a fundamental shift in the marketplace l.jpg
Beyond the recession:A fundamental shiftin the marketplace

Slide16 l.jpg

The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.

Slide17 l.jpg

They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years.

Source: TIME Magazine

Our challenges opportunities l.jpg
Our challenges/opportunities

  • Food safety

  • Continued promotion

  • Non-commoditization

    • and

  • New producers

  • Promotion l.jpg

    • Focus on foodservice

    • Marketing materials

    • Continued public relations

    • Education/Outreach

    • Farmers Market Promotion

    Recruiting a new generation l.jpg
    Recruiting a new generation

    USDA Price Report

    NBA Checkoff

    And drumroll please coming soon l.jpg
    AND. . . . . (DRUMROLL, PLEASE)......Coming soon

    Bison producers handbook l.jpg
    Bison Producers’ Handbook

    • 30+ authors

    • Experts from U.S. and Canada

    • All new information

    • Best resource available

    Thank you l.jpg

    Thank You

    Join us:

    January 21-22 – NBA Annual Conference

    Renaissance Hotel – Denver, CO

    January 22-23 – GTSS

    National Western Stock Show