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Where is our Market Headed?. Presentation to Canadian Bison Association November 23, 2009. YTD bison slaughter - USDA. Processors Face Tight Supplies . YTD bison slaughter- USDA. Prices Stay Near Historic High. Consumers staying with bison. Custer Sale Results 2009.

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Where is our Market Headed?

Presentation to

Canadian Bison Association

November 23, 2009


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YTD bison slaughter - USDA

  • Processors Face Tight Supplies



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Prices Stay Near Historic High

  • Consumers staying with bison


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Custer Sale Results 2009

  • Demand strong for females

Average Price – 2009 vs. 2008

Ave. Price Per Lb. - 2009 vs. 2008



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Top trends

  • Retail sales will continue strong

  • More demand for low-end cuts

  • Casual dining struggling


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Top trends

  • People want a community around food

  • The story around food is important


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Top trends

  • Green cooking seen as a efficient, healthy and a good value


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Top trends

  • Local is surpassing organic as a key motivator

  • Consumers also looking for locale


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Top trends

  • Restaurant menus increasingly carrying calorie count and other nutritional info


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Top trends

  • Americans looking for tighter controls

  • People don’t trust conventional food system


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Beyond the recession:A fundamental shiftin the marketplace




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The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.


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They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years.

Source: TIME Magazine


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Our challenges/opportunities

  • Food safety

  • Continued promotion

  • Non-commoditization

    • and

  • New producers


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    Promotion

    • Focus on foodservice

    • Marketing materials

    • Continued public relations

    • Education/Outreach

    • Farmers Market Promotion


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    Recruiting a new generation

    USDA Price Report

    NBA Checkoff


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    AND. . . . . (DRUMROLL, PLEASE)......Coming soon


    Bison producers handbook l.jpg
    Bison Producers’ Handbook

    • 30+ authors

    • Experts from U.S. and Canada

    • All new information

    • Best resource available


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    Thank You

    Join us:

    January 21-22 – NBA Annual Conference

    Renaissance Hotel – Denver, CO

    January 22-23 – GTSS

    National Western Stock Show


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