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Your Soul Connection!!. Tel: 011 850 4590 Fax: 011 850 4590 www.thethafm.co.za. Table of contents. About Thetha FM Our Mission Areas of Broadcast Listenership & Target Market Product Advertising Rates Quotation Brief Aims & Objectives References . About Thetha FM.

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slide1
Your Soul Connection!!

Tel: 011 850 4590 Fax: 011 850 4590

www.thethafm.co.za

slide2
Table of contents
  • About Thetha FM
  • Our Mission
  • Areas of Broadcast
  • Listenership & Target Market
  • Product
  • Advertising Rates
  • Quotation
  • Brief
  • Aims & Objectives
  • References
slide3
About Thetha FM
  • In 1997, a group of young and enthusiastic youth came together to make a difference in their community. They saw radio as a tool to educate those around them, motivate people to change their situation and stimulate economic growth and community development.
  • after six years of organizing and negotiating, Thetha FM was granted a four-year broadcasting license in September 2003 by the Independent Communication Authority of South Africa [Icasa].
  • On 15 November 2005, Thetha FM based at Isikhumbuzo Secondary school in Orange farm [City of JHB region G ] - Officially began broadcasting across the region on the frequency 100.6 Mhz
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Our Mission
  • To operate a sustainable community radio that will promote primary health care and community developments around the footprint.
  • To provide informative and empowering programming that can be used by our community to solve local problems.
  • To help the areas within footprint to create a unique image and voice that promotes local initiative and self reliance
  • To celebrate our diversity and increase understanding across cultural lines.
  • To utilise all our resources in order to bring about positive change within the community.

entertain, inform, empower

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Areas of Broadcast
  • Although based in Orange Farm, Thetha FM reaches a much larger audience, with listeners in the following areas:

Gauteng

  • Entire Vaal Triangle, Poortjie, Westonoria, Randfontien, Ennerdale, Lenasia, Eldorado Park, Other parts of Soweto, Other parts of Ekurhuleni

North West

  • Caltonville, Potchefstroom, Fochville

Free State

  • Sasolburg, Heilbron, Petrus Steyn, Villiers and Dennesville

Mpumalanga

  • Grootvlei and Balfour
slide6
Listenership & Target Market
  • Thetha FM is the fastest growing community radio and second largest in Gauteng and fourth in the country with more than 240 000 listenership [Rams 2008]
  • LSM group: 2 – 7

- This means a huge possible market share

Target Market

  • Our target market consists of all ages, but mostly young people who do not want to wait for change….they want to create change, therefore Thetha FM serves as a platform for them to achieve their goals.
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Product Format
  • Broadcasting Languages: Zulu 30%, Sotho 30%, Other African Languages 30% and English 10%
  • Talk [60%]: Talks covers areas of health, development, social matters and religion – in general, anything which affects the community
  • Music [40%]: Music ranges from Jazz, R&NB, Hip –hop and Kwaito, with the provision that the lyrics are not offensive.
slide8
Product
  • Weekdays Products
  • MONDAY TO FRIDAY
  • 00H00 – 03H00
  • MIDNITE EXPRESS
  • This programme is catering different types of topics and genres. It is also used as a training ground for new recruits.
  • 03H00 – 06H00
  • THE DAWN’S FLAVOUR
  • This programme is about general information and discussions.
  • 06H05 – 09H00
  • MAHUBE BREAKFAST SHOW
  • This is an Educational Programme. It also consists of traffic, sports, weather reports and newspaper review.
  • 09H05 – 12H00
  • MALUTI MID-MORNING SHOW
  • The programme is focusing on issues that involve women and children, health and disability.
  • 12H00 – 15H00
  • IMBIZO MID–DAY SHOW
  • It deals with various issues such as crime, economy & art.
  • 15H05 – 18H00
  • MORETHETHO AFTERNOON DRIVE
  • This is the youth driven programme that deals mainly with the issues that affects young people.
  • 18H00 – 21H00
  • MAHLASEDI A LETSATSI
  • This is a multilingual Current Affair that focuses on local, regional and national it also focuses on community development and culture.
  • 21H00 – 00H00
  • LOVE CASTLE
  • Lovers programme.
  • NB: Our sport day is on Monday & Friday from 18H00 to 19H00.
  • NB: News from 06h00, 07h00, 08h00 ,09h00, 13h00, 15h00, 16h00 and 17h00
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Product
  • Weekend Products
  • 00H00 – 04H00
  • MOTSWEBIRI
  • Music & Dedications
  • 04H00 – 08H00
  • Candy Show [Saturday ]
  • Music, general information, sports and phone-in discussions
  • Spiritual Journey [Sunday]
  • Gospel and motivational discussion
  • 08H00 – 12H00
  • CANDY CALL
  • Children, Wedding Announcement and Maskandi
  • 12HOO - 16H00
  • SONDELA
  • Oldies (Wayback disco music) and dedications
  • MONATE-FELA KA HOUSE [Saturday]
  • 16H00 – 20H00
  • House music and general advices
  • HOUSE ON FIRE
  • 20H00 – 00H00
  • Hip Hop
  • NB: News between 10h00, 12h00, 15h00 and 16h00
slide10
Advertising Rate

Optional adverting format

  • Rates quoted above excludes 16.5% agency commission
  • Language used are Zulu, Xhosa, English, Sipedi, Setswana and Tsonga
  • Preferred times are lode subject to a 20% additional fee on a preferred channel
  • Sponsorship rates only apply on News, Sport, Traffic report, Talk shows, Music Shows, Newspaper review and competition
  • Advertising material must be delivered produced seven days prior to the days of broadcast
  • Advertising must be in form of an audio CD or Live read. [Special deadline is available on request]
  • Cancellation of advertising shall be in a written letter and submitted to Thetha FM five days before the start of campaign.
slide11
Quotation

Duration of the Quotation:

Name of the Campaign

Campaign Commencement& End:

  • This is a quotation on the goods named, subjects to the conditions noted below
  • Describe any conditions pertaining to these prices and additional terms of agreement. You may want to include contingencies that will affect the quotation.
  • To accept this, sign here and return:_______________________
slide13
Aims & Objectives
  • Be a vehicle for social and economic change and development within our footprint.
  • Providing relevant and diverse broadcasting services of excellent quality.
  • Be resourceful to the community.
  • Create a space for networking within the community.
  • Promote and nurture local talent.
slide14
References

Name of the Company Contact Numbers

  • Universal Church 011 221 8330
  • RHRU 011 358 5418
  • Sedibeng D Municipality 016 422 6535
  • Pheko Medicine 082 707 8200
  • Dept of Health[Provincial ] 011 355 3885
  • Phokeng Funerals 011 850 2780
  • Emfuleni Local Municipality 016 950 3352
  • Linzo’s hair academy 083 761 4345
  • CETC 016 422 1441
  • Dept of Housing[Provincial] 011 355 4598
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Details

Contact Person:

Cell:073 141 5321

Telefax: 011 850 4590

E-mail: siphombhele@gmail.com

Physical Address

Plot No:1, Isikhumbuzo High School

Golden Highway

Orange Farm

Postal Address

P.O. Box 219

Kaisha Park

1829

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