Your Soul Connection!!. Tel: 011 850 4590 Fax: 011 850 4590 www.thethafm.co.za. Table of contents. About Thetha FM Our Mission Areas of Broadcast Listenership & Target Market Product Advertising Rates Quotation Brief Aims & Objectives References . About Thetha FM.
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Your Soul Connection!! Tel: 011 850 4590 Fax: 011 850 4590 www.thethafm.co.za
Table of contents • About Thetha FM • Our Mission • Areas of Broadcast • Listenership & Target Market • Product • Advertising Rates • Quotation • Brief • Aims & Objectives • References
About Thetha FM • In 1997, a group of young and enthusiastic youth came together to make a difference in their community. They saw radio as a tool to educate those around them, motivate people to change their situation and stimulate economic growth and community development. • after six years of organizing and negotiating, Thetha FM was granted a four-year broadcasting license in September 2003 by the Independent Communication Authority of South Africa [Icasa]. • On 15 November 2005, Thetha FM based at Isikhumbuzo Secondary school in Orange farm [City of JHB region G ] - Officially began broadcasting across the region on the frequency 100.6 Mhz
Our Mission • To operate a sustainable community radio that will promote primary health care and community developments around the footprint. • To provide informative and empowering programming that can be used by our community to solve local problems. • To help the areas within footprint to create a unique image and voice that promotes local initiative and self reliance • To celebrate our diversity and increase understanding across cultural lines. • To utilise all our resources in order to bring about positive change within the community. entertain, inform, empower
Areas of Broadcast • Although based in Orange Farm, Thetha FM reaches a much larger audience, with listeners in the following areas: Gauteng • Entire Vaal Triangle, Poortjie, Westonoria, Randfontien, Ennerdale, Lenasia, Eldorado Park, Other parts of Soweto, Other parts of Ekurhuleni North West • Caltonville, Potchefstroom, Fochville Free State • Sasolburg, Heilbron, Petrus Steyn, Villiers and Dennesville Mpumalanga • Grootvlei and Balfour
Listenership & Target Market • Thetha FM is the fastest growing community radio and second largest in Gauteng and fourth in the country with more than 240 000 listenership [Rams 2008] • LSM group: 2 – 7 - This means a huge possible market share Target Market • Our target market consists of all ages, but mostly young people who do not want to wait for change….they want to create change, therefore Thetha FM serves as a platform for them to achieve their goals.
Product Format • Broadcasting Languages: Zulu 30%, Sotho 30%, Other African Languages 30% and English 10% • Talk [60%]: Talks covers areas of health, development, social matters and religion – in general, anything which affects the community • Music [40%]: Music ranges from Jazz, R&NB, Hip –hop and Kwaito, with the provision that the lyrics are not offensive.
Product • Weekdays Products • MONDAY TO FRIDAY • 00H00 – 03H00 • MIDNITE EXPRESS • This programme is catering different types of topics and genres. It is also used as a training ground for new recruits. • 03H00 – 06H00 • THE DAWN’S FLAVOUR • This programme is about general information and discussions. • 06H05 – 09H00 • MAHUBE BREAKFAST SHOW • This is an Educational Programme. It also consists of traffic, sports, weather reports and newspaper review. • 09H05 – 12H00 • MALUTI MID-MORNING SHOW • The programme is focusing on issues that involve women and children, health and disability. • 12H00 – 15H00 • IMBIZO MID–DAY SHOW • It deals with various issues such as crime, economy & art. • 15H05 – 18H00 • MORETHETHO AFTERNOON DRIVE • This is the youth driven programme that deals mainly with the issues that affects young people. • 18H00 – 21H00 • MAHLASEDI A LETSATSI • This is a multilingual Current Affair that focuses on local, regional and national it also focuses on community development and culture. • 21H00 – 00H00 • LOVE CASTLE • Lovers programme. • NB: Our sport day is on Monday & Friday from 18H00 to 19H00. • NB: News from 06h00, 07h00, 08h00 ,09h00, 13h00, 15h00, 16h00 and 17h00
Product • Weekend Products • 00H00 – 04H00 • MOTSWEBIRI • Music & Dedications • 04H00 – 08H00 • Candy Show [Saturday ] • Music, general information, sports and phone-in discussions • Spiritual Journey [Sunday] • Gospel and motivational discussion • 08H00 – 12H00 • CANDY CALL • Children, Wedding Announcement and Maskandi • 12HOO - 16H00 • SONDELA • Oldies (Wayback disco music) and dedications • MONATE-FELA KA HOUSE [Saturday] • 16H00 – 20H00 • House music and general advices • HOUSE ON FIRE • 20H00 – 00H00 • Hip Hop • NB: News between 10h00, 12h00, 15h00 and 16h00
Advertising Rate Optional adverting format • Rates quoted above excludes 16.5% agency commission • Language used are Zulu, Xhosa, English, Sipedi, Setswana and Tsonga • Preferred times are lode subject to a 20% additional fee on a preferred channel • Sponsorship rates only apply on News, Sport, Traffic report, Talk shows, Music Shows, Newspaper review and competition • Advertising material must be delivered produced seven days prior to the days of broadcast • Advertising must be in form of an audio CD or Live read. [Special deadline is available on request] • Cancellation of advertising shall be in a written letter and submitted to Thetha FM five days before the start of campaign.
Quotation Duration of the Quotation: Name of the Campaign Campaign Commencement& End: • This is a quotation on the goods named, subjects to the conditions noted below • Describe any conditions pertaining to these prices and additional terms of agreement. You may want to include contingencies that will affect the quotation. • To accept this, sign here and return:_______________________
Aims & Objectives • Be a vehicle for social and economic change and development within our footprint. • Providing relevant and diverse broadcasting services of excellent quality. • Be resourceful to the community. • Create a space for networking within the community. • Promote and nurture local talent.
References Name of the Company Contact Numbers • Universal Church 011 221 8330 • RHRU 011 358 5418 • Sedibeng D Municipality 016 422 6535 • Pheko Medicine 082 707 8200 • Dept of Health[Provincial ] 011 355 3885 • Phokeng Funerals 011 850 2780 • Emfuleni Local Municipality 016 950 3352 • Linzo’s hair academy 083 761 4345 • CETC 016 422 1441 • Dept of Housing[Provincial] 011 355 4598
Details Contact Person: Cell:073 141 5321 Telefax: 011 850 4590 E-mail: firstname.lastname@example.org Physical Address Plot No:1, Isikhumbuzo High School Golden Highway Orange Farm Postal Address P.O. Box 219 Kaisha Park 1829