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P R E S E N T E D T O :. M A R C H 1 2 , 2 0 0 1. A M E R I C A N M E D I A S E R V I C E S. A M S I N T E R A C T I V E M E D I A. T R A D I T I O N A L M E D I A. T O T A L. M E D I A. S O L U T I O N S. N E W M E D I A. S.

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Presentation Transcript
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P R E S E N T E D T O :

M A R C H 1 2 , 2 0 0 1

slide2
A M E R I C A N

M E D I A

S E R V I C E S

A M S

I N T E R A C T I V E

M E D I A

slide3
T R A D I T I O N A L M E D I A

T O T A L

M E D I A

S O L U T I O N S

N E W M E D I A

slide4
S

trategic convergence of

traditional and new media principles

to achieve Maximum impact

for your advertising dollars!

slide5
P R E S E N T A T I O N

Company Background

AMS Strengths

Corporate Capabilities

Category Experience

Media Capabilities

Resources Utilized

AMS Process

Media Planning

Media Buying

Account Experience

slide6
A privately held media management company

Founded in 1989

Headquartered in Washington DC

Full range of comprehensive media planning and buying

Over $70 Million in capitalized billings

Opening New York Office in 2001

C O M P A N Y B A C K G R O U N D

slide7
A M E R I C A N

M E D I A

S E R V I C E S

Media Research

Media Planning

Media Buying

Promotions

slide8
A M S

I N T E R A C T I V E

M E D I A

Web Marketing

Planning & Placement

Business Development

Tracking & Reporting

Email Marketing

slide9
B I L L I N G S B Y M E D I A C A T E G O R Y

RADIO 30%

TV 47%

INTERACTIVE

10%

PRINT 7%

OTHER 6%

slide10
Business Minded

Strategic Thinking

Tenacious Negotiators

Experienced Media Professionals

Responsiveness to Clients Needs

A M S S T R E N G T H S

slide11
Service Oriented

Entrepreneurial Spirit

Innovative

Partnership Model

Commitment to Accountability

A M S S T R E N G T H S

slide12
C O R P O R A T E C A P A B I L I T I E S

Media Consulting

Media Planning

Media Negotiations, Buying & Placement

Media Tracking & Post Buy Analysis

Financing for Advertising Budgets

Billing Reconciliation

Trafficking

Research

slide13
C O R P O R A T E C A P A B I L I T I E S

Promotions

Web Marketing Services

Viral Marketing

Interactive Planning & Placement

Creative Management Services

Barter & Reciprocal Trade

Direct Response Advertising

Sports & Events Marketing

slide14
C A T E G O R Y E X P E R I E N C E

AUDIENCE DEVELOPMENT

FAST FOOD

AUTOMOTIVE

FINANCIAL SERVICES

BUSINESS TO BUSINESS

FRANCHISE

DIRECT RESPONSE

HEALTH & BEAUTY

ELECTRONICS

HIGH TECH

ENTERTAINMENT

HOUSEHOLD PRODUCTS

PACKAGED GOODS

INTERNET

PUBLISHING

REAL ESTATE

RETAIL

TELECOMMUNICATIONS

TRAVEL & LEISURE

TOYS & HOBBIES

slide15
M E D I A C A P A B I L I T I E S

NETWORK TELEVISION

SATELLITE TELEVISION

NETWORK CABLE

GAME SHOW PLACEMENT

NETWORK RADIO

INFOMERCIALS

SPOT TELEVISION

INTERNET

SPOT RADIO

NEWSPAPER

SPOT CABLE

CONSUMER MAGAZINES

REGIONAL SPORTS NETWORKS

TRADE MAGAZINES

OUTDOOR

SYNDICATED TELEVISION

TRANSIT

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R E S O U R C E S U T I L I Z E D

M A R K E T I N G I N F O R M A T I O N

Media Research (MRI) &

Simmons Market Research (SMRB)

Scarborough Research

Competitive Spending (CMR)

AIM

Media Metrix

Adknowledge

Adrelevance

slide17
R E S O U R C E S U T I L I Z E D

M E D I A C O S T I N F O R M A T I O N

SQAD

SPARC

Netcosts

Standard Rate and Data (SRDS)

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R E S O U R C E S U T I L I Z E D

M E D I A P L A N N I N G & B U Y I N G T O O L S

Nielson

Arbitron

RADAR

Telmar

Media Management Plus

@Plan

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Develop

Customized

Strategic

Plan

Assess

Business

Implement

Plan

Track/

Optimize

Campaign

Reconcile

Media

Invoice

Post-buy

Analysis

A M S P R O C E S S

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M E D I A P L A N N I N G

Assess client’s business and products

Evaluate client’s business model

Determine primary and secondary audiences

Establish business, marketing, advertising,and media objectives

Formulate media strategies and tactics

Develop budget and recommendations

slide21
M E D I A B U Y I N G

The strongest national media management company headquartered in the Mid-Atlantic

Seasoned media buyers

Evaluate all existing options

Negotiate hard

Utilize strong relationships

Secure lowest rates in the industry

Quality media buys

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dotphoto.com

Netword.com

ABC/Disney Broadcasting

Advertising.com

AOL-Digital City

Avon Books

Ballantine Books

Bio-Right Intl-Arizona Sun

Careerbuilder.com

Createhope.org

Net2000 Telecommunications

drinks.com

eHobbies.com

eWork.com

Franchisemaster.com

Healthextras.com

Joanne’s Bed & Back

Localbusiness.com

Merchant’s Tire & Auto Centers

Monster.com

E X P E R I E N C E

A C C O U N T

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Precision Tune

Udata.com

Netwhistle.com

Onepanel.com

OasisTV.com

PC Data

Penguin Putnam Publishing

Perform Cool Pain Gel

Powertrust.co

World Almanac

WMMJ-FM - Radio One Broadcasting

Random House Publishing

RE/MAX Real Estate

Revlon

Rosecroft Raceway

The Daily Drill.com

Totalstocksearch.com

Trans World Airlines

E X P E R I E N C E

A C C O U N T

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C O N C L U S I O N

AMS and AMSInteractive are armed with the required resources, knowledge, experience and proven record to successfully execute Tribune’s upcoming advertising and media efforts.

We are excited to grow our existing relationship to its next level.

AMS

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