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WRITING A PRESS RELEASE

WRITING A PRESS RELEASE. BY SABELO DLAMINI. DEFINITION. A press release is a summary of facts about a programme or issue on which you want media attention. The main criterion for a press release is that it must contain news.

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WRITING A PRESS RELEASE

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  1. WRITING A PRESS RELEASE BY SABELO DLAMINI

  2. DEFINITION • A press release is a summary of facts about a programme or issue on which you want media attention.

  3. The main criterion for a press release is that it must contain news. • Similar to a straight news article, a press release is written in an inverted pyramid style. • The first paragraph is the lead and contains the most important information, subsequent paragraphs expand on that information and give more detail in decreasing order of importance.

  4. Like a good news story, a press release answers who, what, when, where, why and how.

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