Thailand E-Commerce Strategies in relationship with National Economic & Social Development Plan and National ICT Strategies (IT 2010 & ICT Master Plan). Somnuk Keretho, Ph.D.* Director, Electronic Commerce Resource Center (ECRC) National Electronics and Computer Technology Center (NECTEC)
Thailand E-Commerce Strategiesin relationship withNational Economic & Social Development PlanandNational ICT Strategies (IT 2010 & ICT Master Plan)
Somnuk Keretho, Ph.D.*
Director, Electronic Commerce Resource Center (ECRC)
National Electronics and Computer Technology Center (NECTEC)
“UNCTAD Expert Meeting on Electronic Commerce Strategies:
The Basic Elements of an Enabling Environment for E-Commerce”
Geneva, Palais des Nations
10 – 12 July 2002
*Also an assistant professor
in Computer Engineering,
Aligning national ICT policies, strategies and work programs with
The 9th National Economic and Social Development Plan
National IT Committee (NITC) is institutionalized.
Awareness: 1995-1996 were declared the National IT Years.
Endorsed by the Cabinet in Feb 1996
Sustainable Economic Power in Southeast Asia
Social Equity and Prosperity
Thailand’s Vision Towards the Knowledge-based and Sustainable Society/Economy
Ninth National Economic and Social Development Plan 2001-2006
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11
IT2010 Policy (2001-2010)
National ICT Master Plan2001-2006
“Through his caring leadership, His Majesty has earned the abiding love and profound respect of his people, and through his thinking he has laid the foundation for and inspired his country’s development strategy. His Majesty’s philosophy of a "sufficiency economy" now lies at the heart of Thailand’s development thinking, and indeed it will serve as the blueprint for the country’s next economic and social development plan.”
“The "sufficiency economy" philosophy centres on the concept of moderation and self-reliance. It sets out to shield the country from external shocks, and discourages exploitation of others. Its values include honesty and integrity. It seeks to achieve balance and justice.”
Source: UNCTAD X Conference Statement,Expression of appreciation to His Majesty the King of Thailand, Bangkok 12-19 Feb 2000.http://www.unctad-10.org/pdfs/ux_td388.en.pdf
National IT Committeein Oct 2001
the National Trade Strategy
EC deployment among
Build Trust &
environment for fair
endorsed in 2000
within IT 20101.
Participate proactively with
EC-related international forum
Prime Movers e.g.
ISPs, Marketplaces, SME’s
InfrastructureStrategic Areas of EC Development
*These bills are under reviewed by the cabinet
**This law is in a drafted stage by stakeholders
Financial & Healthcare
Infrastructure, Awareness Creation & Education
Product Development, e-Marketing, e-Commerce
Sustainability & Scalabilityto ensure expandability, affordability, portability and adoptability
According to UNDP Human Development Report 2001,
“Making New Technologies Work for Human Development”,
SchoolNet Thailand is the first nation wide,
free-access network for education in South-East Asia.
TOTNarrowing the Digital Divide
SchoolNet Access is available free of charge to schools nationwide. Phone call is USD 0.10 per call everywhere
4,300 Schools are now online
by the end
“I”nformation is more important
*Also a policy emphasized the Prime Minister.
E-Commerce forLocal Products and Local Tourist Attractions
Hand-painted benjarong bowls.
the back office information systems,
e.g inventory and financial systems,
and connecting with business partners
t-CommerceOrdering the products online (online transaction),
E-Payment could be available online.
i-Commerce Products Information available on the web,
Buying and selling on the usual (analog) channel
e.g. telephone, and fax
*According to Thailand’s Constitution Section 78:
It is the responsibility of the State to provide
information infrastructure universally and equally accessible to all.
Telecenters are operated
by monks/temples, schools,
NGO’s offices, post offices,and Tambons offices.
E-Commerce for Fashion
(Gems, Jewelry, Clothes, etc.)
B2B e-Commerce (e-Distribution)
are among the most successful e-commerce sectors in Thailand
“ communityTrust & Confidence”Samples Of Some Successful
Lessons Learned from successful community
B2B e-Commerce Business Models
could be adopted, adjusted
and promoted for other industrial
PM Thaksin Shinawatra’s Policy