The global power rental market is expected to demonstrate adequate growth in future, The report also covers top manufacturers and gives comparative analysis on the basis of product, global presence and key strengths.
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The global power rental market is expected to demonstrate adequate growth in future
The global power rental market has shown promising growth historically and is expected to grow significantly over the forecast period. As a result of the global increased demand for electricity and the increasing awareness of the rental market, the power rental business has developed to be a high revenue earning market globally. The revenues of the market in 2006 were around $2,388m. However, it suffered a minor roadblock in 2008 when the revenues fell, mainly due to the economic crisis impacting the global markets. However, the revenues of the market recovered immediately the year after, driven by strong growth mainly in the Asia-Pacific region, and reached around $2,528.7m in 2010.
The prime load application dominates the power rental market
The prime load segment has been the most dominating segment in the global power rental market globally. This segment accounts for around 50% of the revenues of the overall power rental market. Strong demand from construction, industry, events and entertainment and other end users has been the reason for the dominance of the prime load segment of the power rental market.
The remaining 50% of the market was accounted for by the stand-by load and the peak load segments, with 30% and 20% shares of the market respectively. The fall in demand for power rentals from utilities was the main reason for the fall in share of the peak load application
The global power rental market has been one of the most competitive markets to operate in, and there has been an intense fight among the global leaders with no one company clearly dominating the proceedings of this market. The top players in this market, such as Aggreko, Caterpillar and others, have marginally outperformed their followers in terms of the revenues earned in this market. In addition, with a large number of local players operating in this market, it has been difficult for these global players to attain a major share of the market. The small local players provide substantial competition for the larger global players, but their concentration in only a particular region or a state is the main reason that they have not featured in the top players list in this market.
Aggreko was the top player in this market in 2010. The huge brand name established by Aggreko over the years and the large fleet of equipment it has are the major reasons for the company ranking first in this market. It was closely followed by Caterpillar, which is an established brand in the power market all over the world. Other major players in this market were Atlas Copco, United Rentals, Hertz and others.
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GlobalData’s “Turbines and Generators Rental - Global Market Size, Pricing Analysis, Market Share and Purchase Criteria Analysis to 2020” gives detailed information on the global power rental market, focusing on all three applications namely, peak power, standby and continuous power applications. Revenue breakdown by product type, application and pricing analysis are provided both at the country and regional level. Similar information is provided at country level also. Drivers, restraints, challenges and revenue forecast for the global and regional (North America, Asia Pacific and Europe) power rental market is also discussed. The report also covers top manufacturers and gives comparative analysis on the basis of product, global presence and key strengths.
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