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The world transformer market is driven mostly by the power and distribution type of transformers.

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Power Transformers Market Analysis to 2020 - Global Market Size, Average Pricing, Equipment Market Share and Distribution Channel Analysis


Market Opportunities

The world transformer market is driven mostly by the power and distribution type of transformers. Increase in the electricity installed capacity of developing and developed countries, and strong demand for more electrical energy to power growing industrial and commercial sectors is driving the demand for such transformers. The market for transformers is a matured one, with not many technological or product innovations taking place, considering the huge size of the market. However, demand from emerging economies such as China, India, Latin America, and Eastern Europe has helped the market achieve significant growth in revenue. Considering the fact that development in these economies is likely to be sustained at least during the forecast period of this study, the market for transformers is also expected to show growth potential.

Revenue Forecasts

Revenues for the total transformer market (power and distribution) in 2009 were $22,841m. The market is expected to grow at a compound annual growth rate (CAGR) of 7.9% over the forecast period. The market is expected to grow faster in Asia Pacific, Latin America, and the Rest-of-World regions than North America and Europe due to the consistent and growing demand for electrical energy needed to fuel their economic development requirements. The market for transformers in the Asia Pacific region, powered by the strong domestic growth in economy in countries such as China, India, Indonesia, South Korea,


Thailand and the Philippines, is likely to grow at a CAGR of 8.3%. In the years just before the economic slowdown of 2008, the transformer market in China and India grew at an average of more than 14% annually.

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The economic slowdown had a debilitating effect on the market because of the decrease in export demand and lack of liquidity and credit facility. Many energy infrastructure projects were abandoned or postponed indefinitely and this resulted in reduced growth rates in this market. However, many of these countries with emerging economies are expected to return to the growth phase faster than the industrialized nations, resulting in an increase in revenue growth of the market.

The world power transformer market achieved revenues of $11,325m in 2009, growing at a CAGR of about 13% from 2000 to 2009, owing mainly to the growth rates achieved in countries such as China and India.



The total transformers market is intensely competitive with a large number of highly experienced regional and multinational corporations. Most of the multinational corporations have sizeable market presence in each of the predominant markets or countries. They have wide ranging product portfolios to cater to the varying needs of their customers, globally-integrated supply chain and logistics systems, cutting edge product development processes, and highly effective marketing and delivery mechanisms, which help them increase revenue and market share in this market. However, prominent regional participants are found in each of the geographies studied. They possess excellent technical and functional expertise in their fields, a limited product portfolio, and relationship-driven customer-acquisition strategies and reach out to customers through distributors, resellers, and original equipment manufacturers (OEMs). The transformer market has not witnessed many technological or product innovations, mainly because of the lack of incentives for spending on research and development and the high costs associated with it. Most of the innovations in this market are limited to trying different transformer core materials or insulation materials.

The current economic slowdown has affected the transformer market and has exposed many companies that are financially constrained to sustain their


growth. This may lead to possible acquisitions or consolidation in the market. Moreover, many companies are seen joining hands with each other through strategic alliances and joint ventures to tap the potential existing in different regional markets. This may turn out to be a viable method through which companies can expect to stay in the market and grow amidst market uncertainties. The transformer market is witnessing a decreasing trend in the growth rate of industrialized countries partly because of the slowing of the economies in these countries. Conversely, the rate of growth in developing and emerging economies is increasing every year. This may augur well for manufacturers that are better equipped with a global approach to business strategy, to cater to the wide and varying transformer product needs of these countries.

GlobalData's "Power Transformers - Global Market Size, Average Pricing, Market Share and Distribution Channel Analysis to 2020" gives detailed information on the power transformers market globally.The reports provides information on key trends,market revenues forecast to 2020,equipment market share and distribution channel analysis.


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