European Union (EU) 20–20 targets Accentuate the Need for Energy Efficient Lamps
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The concern for rising environmental pollution and green house gases that result in global warming has been at the forefront for driving the Europe energy efficient lamps market. The European Union has set objectives to achieve both 20% energy savings and emissions reduction by 2020. As of 2007, EU has achieved a reduction of 9.3% from 1990 emission levels, yet a long way to go. To this end, energy efficient lighting systems are one of the fastest and cost effective ways to reduce greenhouse gases and develop an eco-friendly energy system. These systems indirectly reduce carbon emissions by consuming less energy and thereby decreasing fossil fuel consumption in electricity generation. Presently, 14% of EU electricity consumption is accounted by lighting with almost two-third of the lamps in use being inefficient. On average, a typical energy efficient lamp is estimated to save 30kg of CO2 (carbon dioxide) per year compared to an incandescent equivalent. If all the incandescent lamps used in domestic applications were to be replaced by Energy Efficient Lamps (EELs), an estimated annual saving of 23 million tonnes of CO2 could be achieved in Europe.
EU government and media agencies are working in tandem for the successful implementation of incandescent lamps phase out. Their initiatives were of great significance in promoting the market for energy efficient lamps that includes CFLs, LEDs and halogens. Various campaigns, workshops, seminars, forums have been arranged to aware the consumers and share the information about the benefits of energy efficient products. Consumers concerns related to mercury content, color quality, health concerns, side effects of CFLs are being actively addressed by the government and other associations involved with lamp industry. In order to promote the market for energy efficient CFLs, government provides subsidies on CFLs and even distributed them for free. For instance, around 100 million units of CFLs were distributed for free by the UK government in the years 2008 and 2009. Media and other advertising agencies promoted the benefits of ban and energy efficient products through various means. Knowledge on various energy labels, registered mark and so on was also shared with the public to prevent them from low quality products.
The European halogen lamps market grew at a CAGR of 12.1% from 432 million units in 2005 to 681 million units in 2009 and is anticipated to have a CAGR of 20.2% during the forecast period 2009–2015. The ban on incandescent lamps is one of the most important factors for driving the growth demand of halogen lamps in Europe. The unavailability of most popular incandescent lamps in the market will force the people to go for the other energy efficient alternatives available in the market. Halogen saver lamps have similar looks, color quality and matching CRI (Color Rendering Index) with the incandescent lamps and are cheaper in price as compared to other energy efficient lamps available in the market.
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After the ban on incandescent lamps on September 1, 2009, halogen lamps experienced an increase in their sales growth, yet a drastic influence was not
Breaking Consumer Inertia is Imperative for the Accelerated Growth of CFLs
Despite a massive regulatory push and an extensive OEM media campaign, there has been limited public enthusiasm for the energy efficient alternatives of incandescent lamps. Consumer reluctance in embracing new technology is inhibiting the growth of energy efficient lamps in general and CFLs in particular. With regards to CFLs, consumers have been known to complain about their aesthetics and light quality, specifically their colder temperature compared to incandescent bulbs. Indeed another complaint about CFLs is that they take
A large cross section of consumers invariably assumes that CFL is simply an equivalent product to the incandescent lamps. Moreover, the marketing and promotion of CFL is done, from a consumer's perspective, simply as an energy efficient light bulb, the energy saving alternatives of inefficient incandescent bulbs. This is extremely misleading. CFL is an entirely new product on account of the technology involved in it.
European CFL Lamps Market to have Stable Growth and is Expected to Reach 1.3 Billion Units by 2015
Compact Fluorescent Lamps (CFLs) have achieved commercial success in an industry dominated by incandescent lamps. In 2009, CFL volumes were about 698 million units compared to 406 million units in 2005 — a CAGR of 14.5%. The increase in CFLs volume was due to rising consumer awareness of energy efficient lamps with most CFLs being used in the residential area. Consumers across Europe are interested in replacement of incandescent lamps by CFLs
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LED lamps are used in applications such as: mobile devices, signs and displays, illumination and traffic signals. Mobile applications, including laptops, digital cameras and mobile displays contributed 53.7% to the overall European LED revenues in 2009. Signs/ displays stood second with a market share of 16.1% followed by automotive and illumination applications. In 2009, the illumination application contributed 6.7% to the total European LED revenues in 2009 and expected to witness robust growth in the years ahead. GBI Research estimates illumination to have a market share of 20.7% to the overall European LED revenues by the year 2015. The Illumination LED lamps market is expected to reach $1,755m in 2015 from $247m in 2009 at a CAGR of 48.1%. In the illumination segment, LED lamps are used in residential and commercial lighting, including; hotels, restaurants and showrooms. LED lamps save 80-90% of the electricity compared to incandescent lamps and this huge saving in energy cost and GHG emissions are driving market penetration. However, the high initial investment involved with LEDs hinders their deployment path in the present scenario. Manufacturers across the globe are involved in R&D and cost reduction to rapid up the deployment of LEDs. As of now, LEDs price gap is not supporting the market dominance, however in the next three to four years LED
GBI Research’s new report, “Energy Efficient Lamps Market in Europe to 2015 - Compact Fluorescent Lamps (CFLs) to Advance in Southern Europe; Halogen Lamps Dominate Northern Europe” provides key information and analysis on the impact of incandescent phase out on the on Europe energy efficient lamps market. The report covers the impact of incandescent phase-out on the markets for major energy efficient lamps that includes Compact Fluorescent Lamps (CFL), Halogen Lamps, High Intensity Discharge (HID) Lamps and Light Emitting Diode (LED) Lamps. It also covers the revenue breakdown on the basis of region including Northern, Western, Southern and Central & Eastern Europe. Market share of key players in each of the energy efficient lamp category are discussed in detail. Key topics covered in the report include the regulatory framework, technology overview, key deals and market profiles of key players operating in the European energy efficient lamps market.
This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research's team of industry experts.
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