1 / 10

TOMS: Giving Back with Style

Discover TOMS, a for-profit company founded in 2006 that focuses on giving back. With every purchase, TOMS will give a pair of new shoes to a child in need. Explore their stylish footwear, eyewear, and their mission of supporting those in need.

rfrances
Download Presentation

TOMS: Giving Back with Style

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ale Salazar Brittany Rickett Jazel Meza Hannah Tubbs

  2. Who is TOM? • Founded in 2006 by Blake Mycoskie • TOMS is a for-profit company focused on giving • With every pair you purchase, Toms will give a pair of new shoes to a child in need. • Giving Trips • Launched TOMS eyewear in June of 2011 http://www.youtube.com/watch?v=sz7-iwmNkRA

  3. Product Currently TOMS carries ten different styles. TOMS Partners with SevaFoundation.

  4. Target Market Charitable Young Adults

  5. Place • Department Stores • Small Boutiques • LolaBella • Journeys • JMR • Personal Website • Website • EBay • Amazon

  6. Price Dolce & Gabbana $90-$400 Oakley $80-$1500 Valuable Affordable In Style Fashion Reputation TOMS $90-$200

  7. Promotion The Reveal The Promise Supporting The Cause

  8. Direct Competition • Warby Parker Eyewear Sunglasses

  9. Indirect Competition Ray-Ban Wayfarer Ray-Ban Aviator

  10. Future Forecast

More Related