1. Connecting with the Modern Consumer. 15. Pre-Media: 1900 – 1950. Scale: One to one Reach: Direct Local Tools: Yard signs Outdoor ads Direct mail. 16. Mass Media: 1950 – 2003. Scale: One to many Reach: Direct Local National Tools: Billboard ads TV and radio ads
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In 1971, the average American encountered 560 daily advertising messages.
By 1991, that number had increased to over 3,000 per day.
Subscribe to services w/commercial-free music
Maintain private telephone numbers and place ourselves on Do-Not-Call list
Throw out junk mail
Use spam filters and delete unread e-mails
Implement pop-up blockersAnalyzing Our Marketing Inconsistencies
As Salespeople, We:
97 people interrupted
talk is cheap
silence is fatal”
The Long Tail