slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Ponds Anti Aging PowerPoint Presentation
Download Presentation
Ponds Anti Aging

Loading in 2 Seconds...

play fullscreen
1 / 24

Ponds Anti Aging - PowerPoint PPT Presentation


  • 692 Views
  • Uploaded on

Ponds Anti Aging. ANALISIS STRATEGI PEMASARAN. Oleh : Bowo Nur Isnanto ( P056111441.48 ). PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2012. Produk. Harga. Facial Foam ( Rp . 38.000),  Serum, Dual Eye Therapy ( Rp . 90.000), 

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Ponds Anti Aging


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript

    1. Ponds Anti Aging ANALISIS STRATEGI PEMASARAN Oleh: BowoNurIsnanto ( P056111441.48 ) PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2012

    2. Produk

    3. Harga • Facial Foam (Rp. 38.000),  • Serum, • Dual Eye Therapy (Rp. 90.000),  • Day cream (2 kemasan, Rp.95.000),  • Night cream (Rp. 85.000).

    4. Tempat • Mall, • Toko-toko, • PusatPerbelanjaanTradisional, • Agen

    5. Segmentasi • Females 35+ • SEC – A+, A • Upper middle class • Metros

    6. Promotion • Televisi • Radio • Events • Internet • Iklan • Dll.

    7. COMPETITOR

    8. COMMUNICATION

    9. RADIO PARTNER

    10. RADIO SPOT

    11. Music Taxi Program Integration – Sponsorship and RJ Mention Listen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”

    12. Activation in Atria Mall, SOBO Central Mall MIRACLE ZONE

    13. Activation - For a women her mirror always speaks for her….

    14. Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet HemaMalini

    15. On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi