Ponds Anti Aging. ANALISIS STRATEGI PEMASARAN. Oleh : Bowo Nur Isnanto ( P056111441.48 ). PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2012. Produk. Harga. Facial Foam ( Rp . 38.000), Serum, Dual Eye Therapy ( Rp . 90.000),
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Ponds Anti Aging ANALISIS STRATEGI PEMASARAN Oleh: BowoNurIsnanto ( P056111441.48 ) PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2012
Harga • Facial Foam (Rp. 38.000), • Serum, • Dual Eye Therapy (Rp. 90.000), • Day cream (2 kemasan, Rp.95.000), • Night cream (Rp. 85.000).
Tempat • Mall, • Toko-toko, • PusatPerbelanjaanTradisional, • Agen
Segmentasi • Females 35+ • SEC – A+, A • Upper middle class • Metros
Promotion • Televisi • Radio • Events • Internet • Iklan • Dll.
Music Taxi Program Integration – Sponsorship and RJ Mention Listen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”
Activation in Atria Mall, SOBO Central Mall MIRACLE ZONE
Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet HemaMalini
On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi