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Ponds Anti Aging PowerPoint Presentation
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Ponds Anti Aging

Ponds Anti Aging

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Ponds Anti Aging

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Presentation Transcript

  1. Ponds Anti Aging ANALISIS STRATEGI PEMASARAN Oleh: BowoNurIsnanto ( P056111441.48 ) PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2012

  2. Produk

  3. Harga • Facial Foam (Rp. 38.000),  • Serum, • Dual Eye Therapy (Rp. 90.000),  • Day cream (2 kemasan, Rp.95.000),  • Night cream (Rp. 85.000).

  4. Tempat • Mall, • Toko-toko, • PusatPerbelanjaanTradisional, • Agen

  5. Segmentasi • Females 35+ • SEC – A+, A • Upper middle class • Metros

  6. Promotion • Televisi • Radio • Events • Internet • Iklan • Dll.

  7. COMPETITOR

  8. COMMUNICATION

  9. RADIO PARTNER

  10. RADIO SPOT

  11. Music Taxi Program Integration – Sponsorship and RJ Mention Listen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”

  12. Activation in Atria Mall, SOBO Central Mall MIRACLE ZONE

  13. Activation - For a women her mirror always speaks for her….

  14. Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet HemaMalini

  15. On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi