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Promoting Cultural Tourism in Devon. Councillor Saxon Spence Devon County Council Devon – Key Facts. Located in the South West of England England’s 3rd largest county Population: 731,000 Roads: 12,800 kms Capital: Roman City of Exeter

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Promoting Cultural Tourism in Devon

Councillor Saxon Spence

Devon County Council


Devon – Key Facts

  • Located in the South West of England
  • England’s 3rd largest county
  • Population: 731,000
  • Roads: 12,800 kms
  • Capital: Roman City of Exeter
  • Voted ‘top UK place to live’ (readers of Country Life’)

Devon’s Cultural Assets

  • 19,000 listed buildings
  • 2 World Heritage Sites
  • More thatched buildings than anywhere else in the UK
  • 4,500 scheduled ancient monuments
  • More organic food and drink businesses than any other county
  • 270 historic conservation areas
  • Busy calendar of cultural events and festivals

How DCC Supports Devon’s Cultural Assets

  • Promoting cultural tourism
  • Supporting arts and creative industries
  • Archives
  • Libraries
  • Supporting the food and drink sector
  • Helping to manage our World Heritage Sites

Promoting Cultural Tourism

As part of the Discover Devon Naturally sustainable tourism project, DCC have created a cultural mircro-site on the county’s main tourism website which lists:

  • Cultural attractions (museums, art
  • galleries, cathedrals etc)
  • Cultural events (literature festivals,
  • music festivals, historic festivals)
  • Gardens
  • Information on Devon’s history and
  • heritage
  • Accommodation of cultural importance
  • Cultural holiday itinerary planner

How is Promoted

  • Discover Devon promoted nationally and receives over
  • 1 million visitors per year
  • Advertise in specialist magazines
  • Promote festivals and events in national press
  • Free for any organisation to list their event or festival
  • on the site
  • Promote key festivals through DCC publications to
  • residents (such as Devon Talk which goes to every
  • household)

Supporting and Promoting Devon’s Food and Drink

  • Devon’s has rich larder of products that reflect the landscape and culture of the area they come from which include:
  • Ruby Red Beef
  • Cider/Apple Juice
  • Wine
  • Cheese and dairy products
  • Popularity of Devon’s products helps to maintain traditional production methods and farming communities

How DCC Supports Food Sector

  • Sponsor major food festivals
  • Promote Devon’s food and drink in national press
  • Running major project to improve IT skills in the sector
  • Working to get more local produce in Devon public sector organisations (hospitals, schools, care homes etc)

World Class Devon

Devon has 2 World Heritage Sites and one UNESCO Biosphere Reserve

Jurassic Coast - stretching along the East Devon and Dorset coast, 195 million years of the earth’s history are recorded in the rocks

Cornwall and West Devon Mining – Components of mines from 1700 to 1914.This cultural landscape is a testament to the profoundly important process of pioneering metal mining and its influence on the mining world at large during the nineteenth century

North Devon Biosphere Reserve – Where sustainable Development and conservation go hand in hand


World Class Devon

  • DCC gives £125,000 to support the Jurassic Coast Team manage the coast and £95,000 to Cornish Mining (in particular the Tamar Mining Heritage Project)
  • Both WHSs are improving facilities to increase visitors understanding and awareness of the Sites.
  • Culture and the arts play a major role in the work programmes of both World Heritage Sites.

Cultural Olympiad

  • DCC is committed to showcasing Devon culture through the cultural
  • Olympiad which will run from 2008 until the London games in 2012.
  • In the south west the cultural Olympiad will be based around the
  • theme of ‘Extraordinary Journeys’ through the unique environment
  • of the south west. In these journeys we hope to explore;
  • Extraordinary People
  • Extraordinary Places
  • Extraordinary Spaces
  • Extraordinary Events
  • Extraordinary Challenges
  • Extraordinary Commitment to minimising the carbon footprint of every project we present.
a brand for devon

A Brand for Devon

  • Developed following research in 2005 amongst non visitors which showed that perceptions of Devon were of a traditional, remote, slow, sleepy place
  • These perceptions are contributing to decline in tourism in Devon and the number of companies wishing to relocate to the county
  • New brand developed to celebrate Devon’s qualities and will be used by private and public sector organisations across the county