9 key PPC Metrics you would want to track

1. 9 key PPC Metrics you would want to track now: Our PPC experts have compiled a list of the most relevant PPC metrics to consider when evaluating the effectiveness of your PPC campaigns to assist you. There are nine main Pay-per- click (PPC) metrics for e-commerce and affiliate marketing merchants to consider. If you've ever run your own PPC promotions, you're well aware of the vast amount of data available to you. What is the issue? It's not always obvious which PPC metrics to pay attention to, and it's even more challenging to figure out how to use certain metrics to increase the profitability of your campaigns. Digital marketing gives you access to reliable sales funnel data that traditional ads can't match. Views, clicks, bounces, conversions, and other PPC metrics can all be used to monitor and boost the campaign. Continue reading for a more in-depth look at each PPC metric, including how to monitor it on your own campaigns and (most importantly) how to use it to make your PPC campaigns more profitable. We've divided them into keyword and ad-specific PPC metrics, which are more simple, and results-based PPC metrics, which are more advanced, for easy reading. With their combined abilities, they'll provide you with the actionable data you need to increase the effectiveness of your campaign. PPC metrics based on keywords and advertising: 1.CPC (Cost Per Click) 2.Clicks 3.Click-Through Rates (CTR) 4.Shared Impressions 5.Conversion 6.Rate of Conversion 7.Custom Cost per Conversion 8.Return On Paid Search Metrics 9.Conclusion 1. CPC (Cost Per Click) The cost per click (CPC) is the amount of money you pay for each click you get. It is one of the most significant indicators that can decide the overall cost of your campaign as well as the amount of traffic you get. The total cost of your campaign is calculated by multiplying the total number of clicks by the average cost per click (CPC). For instance, if your average CPC is £1 and you receive 1000 clicks, you will pay £1000.

2. The cost per click (CPC) of your ads is used by Google Ads to determine your ranking status and the number of views you will get. Although it is not the only ranking factor, a low CPC would result in fewer views. When you create your advertisements, you can set a budget and a CPC. However, you might need to change the CPC in the future to get more views. 2. Clicks If brand recognition is the primary goal of your PPC campaign, clicks and views should be at the top of your priority list. Having a paid ad click is just the beginning of the sales process if you want to make a sale—but every sale has to start somewhere. Of course, the number of clicks you get will be determined by the amount of money you spend, but what you really need to keep an eye on are any trends or variations in clicks. Click volume spikes or dips may signify opportunities or problems with your campaign. If clicks are increasing, you might be able to take advantage of the higher search volume by increasing your budget and becoming more competitive with keyword bids. If clicks are down, there could be a problem with your ad text or keywords, or it could be a seasonal slowdown, which would be a great time to try out some more unconventional PPC advertising. 3. Click-Through Rates (CTR) Click-Through Rate (CTR) is a metric that indicates how often your advertisements are clicked. A high CTR indicates that your ads are successful. A low Click-Through Rate (CTR), on the other hand, indicates that your advertisements need to be tweaked. The CTR is calculated by dividing the total number of clicks on your ads by the number of impressions. For eg, if 1000 impressions result in 100 clicks, your CTR is 10%. Since CTR changes by industry, it's difficult to identify a specific number that represents a successful CTR. However, a survey of various industries found that the average CTR ranges from 2% to 6%. Only the visible portion of your ad on the search page has an effect on CTR. The only aspects of your ad that will affect your CTR are the copy and extensions. 4. Shared Impressions You expect impressions when you set up a campaign to ensure that people see your advertising. Just because your ads get a lot of views doesn't mean they're making money. There are no advantages of impressions without clicks or conversions.

3. However, impression share is a sign that the campaign is successful. It displays the percentage of overall impressions received from your campaigns. This metric is determined as a percentage by dividing the total number of impressions obtained by the total number of impressions of the targeted keywords. Google further categorises the missing impression share into two groups: 1.Impression share lost due to budget 2.Impression share lost due to ad rank For More Information and Complete Blog Visit our Blog: PPC Metrics