Monitoring Your Reputation? Don’t Miss Out on These Reputation Management Tools
Online reputation is one of the most valuable assets for a business owner as it affects their personal and professional success. While it takes a brand or business years to build up a positive reputation and strong identity, all these efforts can come undone in a matter of minutes.
Whether you’re setting up a new business or running an already established brand, it’s inevitable to keep a check on your online presence and reputation. What people (targeted audience) are saying about you, how your customers and prospects perceive your brand have a huge impact on your brand image and status. And, that makes constantly monitoring your brand reputation an inevitable task.
Monitoring your reputation is an essential aspect of brand reputation management. That said, here are 3 effective tools that will make the job easier:- If This Then That Me on the Web Google Alerts
If This Then That • IF This Then That is a free tool that helps your create connections over different social media networks using “if this happens, then do that” as its basic principle. Using the statement, you can create a recipe that consists of a trigger and an action. It works like you set a trigger (“this”) for a channel that will produce the desired action (“that”) when fired. • For instance, “Every time I’m tagged in a Facebook picture, send it to Dropbox.” In the same way you can monitor what people are saying about you and your brand by creating recipes and receiving desired action as alerts.
Me on the Web • It goes without saying that search engines are a great way to gauge your online presence. While simply doing a search on Google with your name or brand name will present you with a number of customer reviews and feedbacks, you can use Google’s handy tool “Me on the Web” to monitor your web identity. The tool allows you to set up custom alerts for mentions of your name or email address on the web. What’s more, it provides several tips and resource to help you with online brand reputation management.
Google Alerts • One of the most effective online reputation management tools, Google alerts allows you to monitor the web for results on topics and terms that interest you. All you need to do is set up alerts for the required terms or targeted phrases relevant to your business, Google will direct email notifications every time it spots a mention of the specified keyword on the web. • If you’ve built a reputation for your brand online, you are responsible for managing it too. Moreover, there are many other tools you can use to keep a tab on your web identity while focusing on your core tasks concerning to your business growth.
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