RENAISSANCE Project Dissemination Strategy in Zaragoza

1. RENAISSANCE ZARAGOZA WP4 Dissemination Coordinator: Javier Celma Director de la Oficina de la Agenda Local 21 Ayuntamiento de Zaragoza Speaker: Marisa Campillos Oficina de la Agenda 21 Local Ayuntamiento de Zaragoza

2. Overview of WP4 OBJECTIVES • Promotion and dissemination activities across the communities • Clear brand for RENAISSANCE within Concerto • Interest in the project and desire to replicate it WORK PLAN up to date: • To develop all promotion and dissemination opportunities • Key target groups and appropriate promotion methods • High profile media and workshop/ seminar/ conference actions • Project website of local character linked to Managenergy • Renaissance promotional brochure • Shared Renaissance database of images • Activities promoting the exploitation and take up of the results • To dissemination results via the network of SAVE energy agencies, the IEA, etc

3. State of progress (7/2007) Report of action taken with reference to project work plan • Inputs to local presentation of Renaissance project. • Inputs to Concerto+ initiative (provided graphic materials, revised content, provided local press contact list, etc.) • Information via municipal web www.zaragoza.es • 37 local, national and international presentations of the project during the first year, and 18 during this second year • Key groups identified • Definition of the dissemination strategy: • International • National • Local: Users/ neighbours/citizenship/ professional and technical stakeholders • Negotiations with Expo Zaragoza 2008 going on NOTE: Dissemination strongly depends on the results from other WP. Thus, it is foreseen that work will be more intensive when the project is in a more advanced state

4. Analysis of progress Strong / weak points • Strong points: • Population concern about climate change • Civil society transformation and participation: • SMRUZ: Social participation in refurbishment process • C.P. Cándido Domingo: educational potential • ECODES campaign addressed to users • Weak points: • Defficient project transmission to professional stakeholders • Defficient project transmission to citizenship How to improve quality of work • The dissemination strategy will help • Strengthening of coordination • Knowledge management How to exploit collaboration / networking opportunities • Communication among partners • Communication at European level • Local civil society communication Actions taken to overcome problems • Intensive work of catching up in ECODES due to the change of the person in charge of the project at the entity • No major problems faced

5. Overview of local work Partners involved AYTO – City Council ECODES – Ecology and Development Foundation EVZ – Valdespartera UoZ – University of Zaragoza (Energy and Building Research Team) SMRUZ – Municipal Society for Urban Refurbishment Plans for the next 12 months

6. Conclusions • Activities going on properly • Dissemination strategy designed • Improvement of communication flows needed • Importance of awareness raising at local level: local website Marisa Campillos Tel: +34 976 724 228 informacionambiental@zaragoza.es Javier Celma Tel: +34 976 724 215 unidadambiente@ayto-zaragoza.es Alicia Lafuente Tel: +34 976 298282 alicia.lafuente@ecodes.es Contact