Market Research and Analysis. Market Research and Analysis. The purpose of market research is to help the entrepreneur determine the market potential for the product or service. Will anyone purchase the product/service? Does the product/service meet customers needs?
The purpose of market research is to help the
entrepreneur determine the market potential
for the product or service.
Trade Associations and Journals
Check out CEL’s EntreWorld web site for:
You can’t meet every target market’s
needs, so don’t.
Pick the easiest target markets to
Try to avoid price sensitive markets.
The Four Who’s of Marketing
1. The User
2. The Decision Maker
3. The Buyer
4. The Influencer
The Customer Profile
The Customer Profile Continued
Knowing Your Competition