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Google+ - PowerPoint PPT Presentation


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Google+. The latest social media innovation for staying connected & having more control of your information Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share A series of tools to help you stay connected with the people

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google
Google+
  • The latest social media innovation for staying connected & having more control of your information
  • Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share
  • A series of tools to help you stay connected with the people
    • Circles,
    • Hangouts
    • Sparks
  • Started out as an invitation only network. You had to be invited by someone who was already a part of the social network
  • http://www.youtube.com/watch?v=E-oNuIS_CXs
how could google help a business
How Could Google+ Help A Business
  • Social media is about people
  • You can use upcoming business page as a landing page of your product or service where you can drive traffic once you have the relationship with your prospects on a personal level
b2b or b2c
B2B or B2C
  • Sharing Content:
    • Google+1 is used to share content you like with others
  • Google+1 Multiple Times on a Page: 
    • Facebook’s like & Twitter’s “Follow” can be added to your content page only once
  • Google+1 gets more traffic to your Page:
    • When you press Google +1 button, your content will be visible publicly in your profile
  • Google+1 for Ads:
    • Google +1 button is present near the ads displayed in Google Page
for profit or not for profit
For-Profit or Not-For-Profit
  • Not-for-profit
    • Host exclusive hangouts
    • Cater to your circles
    • Huddle or hangout with your coworkers
    • Unite volunteers in a huddle
examples for profit organization not for profit organization
Examples: For-Profit Organization & Not-For-Profit Organization
  • Time Magazine
  • You Tube
  • Proctor & Gamble
drawbacks using google for offers contests
Drawbacks: Using Google+ For Offers & Contests
  • Seems like for professional work rather than entertainment social network site as Facebook
  • Visible to everyone, so lack of privacy
  • Don’t provide you to synchronize different services like twitter, LinkedIn & Facebook
steps setting up a google account
Steps: Setting Up A Google+ Account
  • http://www.youtube.com/watch?v=y3eCWpeos9w
steps setting up a google page
Steps: Setting Up A Google+ Page
  • Pick a category
    • Local business or place
    • Product or brand
    • Company, institution or organization
    • Arts, entertainment or sports
    • Other
  • Customize your page’s public profile
    • Add your profile photo & tagline
    • Editing your page information
    • Adding your photostrip
terms
Terms
  • Google+ hangouts: allows any person to chat over a video connection with up to 10 people anywhere in the world
  • Circles: allows users to put various different people in specific groupings or lists
    • This feature is intended to:
      • Share relevant content with the right people
      • Follow content posted by people you find interesting
  • +1 button: it is like a "Like" button on Facebook
  • Google+ badges: makes it easy for your audience to subscribe to your posts
business page admins
Business Page Admins
  • Have up to 50 managers on a page
  • This will help a page become more effective at managing & producing content 24/7
how a company can use google to market
How A Company Can Use Google+ To Market
  • Personalize your page URL
  • Craft an eye-catching mini-bio for your hovercard
  • Create a first impression
  • Promote your Google+ page
  • Create a suggested circles list
  • Leverage photos to connect with your audience
  • Establish your presence & wait for your audience
  • Get to know your audience on Google+
  • Use brand micro-circles for repeat business
  • Capitalize on Google+ search to show you’re there
  • Use Google+ hangouts to communicate with customers
  • Join others’ hangouts
resources help an organization market using google
Resources: Help An Organization Market Using Google+
  • http://www.google.com/+/learnmore/
  • http://www.socialmediaexaminer.com/6-steps-to-getting-started-with-google/
  • http://energise2-0.com/2011/11/14/google-business-pages-everything-you-need-to-know/
  • http://socialmediatoday.com/louisesteiner/344532/google-plus-versus-facebook-what-s-difference
  • http://www.pagetrafficbuzz.com/google-plus-tips-find-friends/9395/
  • http://www.probloggingsuccess.com/google-plus-tutorial-how-to-make-your-stay-pleasant-and-useful/
  • http://www.cio.com/article/685930/10_Google_Tips_for_Beginners?page=1#slideshow
  • http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms
  • http://larryferlazzo.edublogs.org/2011/07/10/the-best-resources-for-learning-what-google-is-all-about/