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WINTER

WINTER. Product and Service Innovation. SMILEPAC i NUWASHU. Template. Presented by. 01. WINTER. Have you ordered any delivery foods in Korea?. Template. 01. WINTER. Current Problems. Reusable Plates. Customer’s side Hygiene issues, strong smell, look dirty. Template.

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WINTER

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  1. WINTER Product and Service Innovation SMILEPACiNUWASHU Template Presented by

  2. 01 WINTER Have you ordered any delivery foods in Korea? Template

  3. 01 WINTER Current Problems Reusable Plates Customer’s side Hygiene issues, strong smell, look dirty Template • Restaurant owner’s side • Cost involving • getting the plates back • (oil price, labor cost) • washing dishes • Missing/broken plates Disposable Plates • Unhealthy • inconvenience of recycling • appetite loss, • insulation x • inconsideration of environment Customer’s side Restaurant owner’s side Afraid of losing customers

  4. 01 WINTER Opinions of owners Template

  5. 02 Background Research Current Products in Korea Current Products in Korea

  6. 02 Background Research Current Products Products in other countries →Tried to come up with a package that can satisfy “both” form and function and be adopted by any delivery restaurant in Korea

  7. 02 Background Research Material candidates Materials

  8. 03 Development Process - Sketches Easiness of Waste Disposal Flexible Structure Separate containers for sides and main dish which are foldable Double layers- plastic bag included

  9. 03 Development Process Final Decision Box layers (bento box / lego) + Flexibility + Soup(국물) disposablility

  10. 03 Development Process Final Model Size: 243x205xH80mm Thickness: 5.5mm Material: SO2PP Top View Side View 1 Side View 2

  11. 04 Product Features SmilePac

  12. 04 Product Features Design • Simple, Cute, Innovative, Fun

  13. 04 Product Features Eco-friendliness • Material-wise • SIO2+PP • CO2 emission↓ • Recycling made easy • Food waste from package

  14. 04 Product Features • Portability • Tray + Handle (stay in place) • All-in-one • Simple • Food waste disposal • Liquid -poured out through the holes on the side • The rest (solid)- thrown away together • Organized • Possible to take multiple delivery orders at once (owner’s side) Convenience

  15. 04 Product Features Freshness Require wrap packaging Only sell the container part →much better for the food Separate containers Main dish (Soup/ Noodle/ Rice) & Side dishes packed separately

  16. 04 Product Features Insulation Plain plate • Layered box shape • Double ceiling • Circulates heat

  17. 04 Product Features Additional Features Cutlery Fork/ Chopsticks/ Spoons Wet tissue/ Napkin →Stored/ added if needed Tray: Written menu (Promotion)

  18. 05 Business Plan Market situation • 2008 : law change → disposable plates available in restaurants • Increasing concerns about environment and health • The delivery food market is growing fast • -economic downturn, lifestyle change, single family ↑ market opportunity for disposable plates which have environment/health features

  19. 05 Business Plan Marketing • Target market: Restaurant owners (delivery/takeout) • Emphasis on • Cost saving (compared to using reusable or disposable plates) • Cost range 350~400Won • + • Competitive advantage (compared to current boring plates) As-is To-be

  20. FIN

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