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Understanding Schema.org. Presenters: Dan Scott Systems Librarian Laurentian University Jason A. Clark Head of Library Informatics & Computing Montana State University June 29, 2014 Sponsored by ALCTS & LITA. #alctsAC14. Context: Discovery Elsewhere Introduction of Speakers.

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understanding schema org

Understanding Schema.org


Dan Scott

Systems Librarian

Laurentian University

Jason A. Clark

Head of Library Informatics & Computing

Montana State University

June 29, 2014

Sponsored by ALCTS & LITA


context discovery elsewhere introduction of speakers

Context: Discovery ElsewhereIntroduction of Speakers

Jenn RileyAssociate Dean, Digital InitiativesMcGill University

Co-Chair, ALCTS/LITA Metadata Standards Committee


Let’s face it.

Google is just BETTER at this than us.


They have:

Large scale user behavio(u)r data

More resources

Integration with other data sources (browser, bookmarks, etc)

More resources

Ability to do real-time experiments at scale

Did I mention they have more resources?

here s a reality check about google
Here’s a reality check about Google

Crawls 20 billion pages per day4

A Knowledge Graph of 500 million things4

Nearly 50,000 employees3

$13.966 billion operating income in 20132

Made ca. 550 tweaks to their search algorithm in 20101






Library systems approach

Web scale approach



Boolean logic

Teaching users to use the system

Index created from all possible sources

Relevance ranking

Vector spaces

Intelligence in the system


Nearly 40% of faculty1…

89% of students2…

84% of general public3…

start discovery with a search engine

1. Ithaka US Faculty Survey, 2012

2. OCLC College Students Perceptions of Libraries and Information Resources, 2005

3. OCLC Perceptions of Libraries, 2010

so how do we leverage these strengths get our stuff out on the web discoverable there usable there
So how do we leverage these strengths? Get our stuff out ON the web. Discoverable there. Usable there.

schema.org is step one towards this goal

remember this
Remember this?

From http://www.criticism.com/seo/dublin-core-metadata.php

now we re getting more granular
Now we’re getting more granular

And bringing in structured data

From http://schema.org/docs/gs.html

our speakers
Our Speakers

Dan Scott, Laurentian University@denials

Jason Clark, Montana State University@jaclark

#alaac14 #alctsAC14 #schema

thank you for attending this alcts program

Thankyoufor attending this ALCTS program

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