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Toastmasters Clubs on Military Installations. Not For the Weak @ Heart!!. Overview Who is ATM-S/CL Seaton Recruiting the Target Audience Strategy for Success Goal Management TMI Promise Rewards Fun. Your Speaker Subject Matter Experience:
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Toastmasters Clubs on Military Installations Not For the Weak @ Heart!!
Overview • Who is ATM-S/CL Seaton • Recruiting the Target Audience • Strategy for Success • Goal Management • TMI Promise • Rewards • Fun
Your Speaker • Subject Matter Experience: • 19 Years service w/USAF • 2 wartime deployments • Top 1% of USAF in 18 yrs • Average is 24 - 26 yrs • Member TMI since 12/2001 • Held every club office in Continental Europe’s • #1 of 62 clubs…Ramstein Air Base Club • Guided Keesler AFB Club back after Katrina • Recently Elected Area Governor
Recruiting the Target Audience • (but seriously…) • Three Primary Customers: • Junior Officers (want to be Senior O’s) • Mid-Level NCOs (want to be Senior NCO’s) • Senior NCOs (Must lead/communicate) • Go to THEM!!!! • Installation (base) Periodicals • Perceived Benefits • Performance Reports, Promotions, Self- • Improvement, Networking, Organization, etc.
Recruitment Quote 101 “In fact, everyone who is a TM member is a winner, because you are improving yourselves. By conducting mock business meetings, giving impromptu speeches on assigned topics; researching and presenting substantive speeches, and providing constructive evaluations of your peers, you are building interpersonal and leadership skills – skills that are critical in the modern workplace. Just as TMs members learn to speak simply by speaking, you also learn leadership by leading.” Janice Lachance, the Director, Office of Personnel Management (OPM) (2000)
Strategy for Success Growth in Communications and Leadership + Improved Confidence SUCCESS IN ALL ENDEAVORS!!!!! =
Strategy for Success • Three Common Threads in DoD: • (True) Leaders are respected and admired • Communicators are sought after to brief and sell the senior leadership’s message • Professional development is the cornerstone of all service’s enlisted and officer ranks. • Find a “Few Good Men (people)” • Most military clubs have 2 - 4 movers • These are the ‘motivators’
Strategy for Success • Remove Rank from TMI: • TM Jones this is TM Williams--get away from rank, it can serve to intimidate, not motivate! • Create a Schedule (orders/stability) • Create a Club Handbook (regulation) • Challenges Drive Success • Bring our leadership traits • Makes some work ‘that much’ harder
Q: FELLOW TOASTMASTERS, HOW CAN YOUR CLUB BE DISTINGUISHED EVERY YEAR? A: “COACH (MANAGE) NEXT YEAR’S CLUB THIS YEAR!” Goal Management Q: REPORTER: “COACH BOWDEN, HOW ARE YOU ABLE TO HAVE A WINNING TEAM EVERY YEAR? A: COACH BOWDEN: “I COACH NEXT YEAR’S TEAM THIS YEAR!”
AT EZE TOASTMASTERS CLUB Proudly Welcomes Toastmaster Michael F. Newson A Toastmaster’s Promise As a member of Toastmasters International and my club, I promise… To attend Club meetings regularly; To prepare all of my speeches to the best of my ability, basing them on Projects in the Communication and Leadership Program manual or the Advanced Communication and Leadership Program manuals; To prepare for and fulfill meeting assignments; To provide fellow members with helpful, constructive evaluations; To help the Club maintain the positive, friendly environment necessary for all members to learn and grow; To serve my Club as an officer when called upon to do so; To treat my fellow Club members and our guests with respect and courtesy; To bring guests to Club meetings so they can see the benefits Toastmasters membership offers; To adhere to the guidelines and rules for all Toastmasters educational and Recognition programs; To maintain honest and highly ethical standards during the conduct of all Toastmasters activities. Donald R. Seaton, ATM-B/CL Vice President of Education, At Eze Club Date
