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You are the brand

With everyone sharing online, it's crucial to create a strong online image. Stay consistent, mindful, and maintain a focused approach. Learn how to nurture your network, use LinkedIn and Twitter effectively, and manage your Facebook profile with care to enhance your personal brand.

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You are the brand

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  1. You are the brand Laura Labine Partner, Vaco

  2. Click here to add title, no longer than one line • With so many people online, sharing everyday, it's difficult to not build up an online image.

  3. Tips for putting your best face forward • Be consistent • Everything is public • Stay focused • Take the time to nurture

  4. Be consistent • Always use a relevant image of you • Clearly show your face, people connect with people

  5. Everything is public • Show restraint • Everything you share is permanent

  6. Stay focused • Know your areas of expertise, use them • "If you know what you want to say and know who you want to reach, then do it."

  7. Take the time to nurture • You need to keep your network current • Commit to spending some time regularly to respond and connect to people • You want the network “hot” when you need to use it

  8. LinkedIn • Your virtual resume • Show what you’re reading, what you’re working on • Share other content, not just professional • Include contact information for people to reach you • Connect your Twitter account to put your personal tweets on LinkedIn

  9. LinkedIn

  10. Facebook • It’s an extension of personal lives • Be careful what pictures you post, what do they say about you? • Personal profile or Facebook Page – either will work as long as you’re there to engage • Large volume of introductions happening on Facebook via private messaging

  11. Facebook

  12. Twitter • Pick an ID “handle” that represents you • Don’t spam • Don’t SHOUT with all caps • Be Engaging – follow up with people that reach out to you you • Retweet content that you find interesting

  13. Twitter

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