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Mahindra Khiladi No. 1

Mahindra Khiladi No. 1. Integrated Initiative using ATL/BTL. Objective. Backing the Heroes of India by Shaping Future Olympic Players. Strategy. Bring Together the 3 Three Key Stakeholders. Youth. Rural Sports – A Networking of Youth & Sports For Long Term Seeping of Agriculture.

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Mahindra Khiladi No. 1

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  1. MahindraKhiladi No. 1 Integrated Initiative using ATL/BTL

  2. Objective Backing the Heroes of India by Shaping Future Olympic Players

  3. Strategy Bring Together the 3 Three Key Stakeholders Youth Rural Sports – A Networking of Youth & Sports For Long Term Seeping of Agriculture Agriculture M&M Tractors

  4. Approach An Initiative to Call out the Sportsperson in Rural Youth • Evoking the Sports spirit (Passion) • Showing the Progressive Path (Passion & Living)

  5. Mahindra Khiladi No.1 From Villages to Olympics State level 2012 Exposing the Young generation to the global peripheral District level 2011 Village level 2010

  6. Visibility Drives One on One Invitation Association with Local Youth Bodies - SwatantraYuvaMandal District Level Authorities Representation OOH Media Mobile Miking Pre-Publicity Association with Sports Association - Nehru Yuva Kendra Sangathan Print Media Integration of ATL & BTL Mediums Building the Grandeur of the Initiative for Amplified Impact Registration Counters

  7. Result

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