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The Main Thing

The Main Thing. April 6, 2013 Robert T. Sadock, MD Area 2 – M&M. The Main Thing. The Main Thing is the Main Thing Serve More Youth Membership Increasing Over Prior Year. Current Status. Insanity – Doing the Same Thing and Expecting a Different Result. Membership Statistics.

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The Main Thing

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  1. The Main Thing April 6, 2013 Robert T. Sadock, MD Area 2 – M&M

  2. The Main Thing • The Main Thing is the Main Thing Serve More Youth • Membership • Increasing Over Prior Year

  3. Current Status Insanity – Doing the Same Thing and Expecting a Different Result

  4. Membership Statistics • NER – 18 Straight Years of Traditional Membership Decline • National – 13 Straight Years of Traditional Membership Decline • At Same Loss Rate BSA Will Have No Members in 40 Years

  5. New Paradigm • Diagnose the Problem • Get the Correct Specialist • Treat the Problem • Follow Up • Make Sure the Treatment Worked • If Not, Change Treatments One Year Study and Analysis

  6. National Task Force • Charged with Making This Happen • Current Structure is Part of the Challenge • Current Separate Silos of Responsibility Need to be Broken Down • Requires Senior Management Buy-In

  7. Structure The Problem • Is the Problem in New or Retained Members? • Is the Problem in Cub Scouts, Boy Scouts or Venturing? • Membership = New Members + Retained Members • Each of These Groups Require a Different Strategy

  8. What is Important? National Traditional Membership

  9. Variation • Tremendous Variation Across Councils • New Members • Retained Members

  10. Variation - NER

  11. 2011 NER - Traditional Retained Members New Members

  12. Diagnosis at Council Level • Each Council Has a Different Set of Problems • Connecticut Yankee Council, Milford, CT • Scout Executive • The Wow Factor

  13. CYC – Retention

  14. Conclusion • Breakdown New vs. Retained by Catagory • Large Variations Within Each Category • Many Routes to Greater Membership • Each Council Needs Their Own Analysis of the Problem • National Solution vs. Local Solution

  15. Get the Correct Specialist • Need to Clearly Define Who is Responsible Shared Responsibility is No Responsibility

  16. Areas of Responsibility • Cub Scout Recruitment • Cub Scout Retention • Cub Scout Crossover • Boy Scout Recruitment • Boy Scout Retention • Venturer Recruitment • Explorer Recruitment

  17. Different Participants • Professional • Scout Executive • District Executive • Volunteer • Membership Impact • Program Impact • Council Operations • Commissioners

  18. Assign Responsibility • Job Description for Each Position • Match the Best Group to the Position

  19. Treat the Problem • Business • Fire / Hire • Best Promoted • Ask the Best • Use Business Data • Strategies • Best Practices • Correlations

  20. Best Councils • By Having a Single Equation, Can Compare Different Councils • Each Category Requires Different Skill Sets and Solutions • Can Rank Councils For Each Category • Can Find Out Why a Council is Best in its Category

  21. New Cub Scouts

  22. New Cub Scout Units • To Launch a New Cub Scout Pack….(640) • 12 Month Program Planned in Advance • Trained Leaders • 18 Month Financial Plans • Required to be in Uniform (Scouts & Adults)

  23. School Recruitment Plan Membership Committee Took Control of Sign Up Nights • Badge of Honor Flyers to Every School with Dates in Advance (509) • Extensive Use of Flyers, Yard Signs (512,538,500,341) & Silicone Wrist Bands Promoting BeAScout.org (512) • School Night Chairs For Each District –(376,341) Presentations by Trained District Volunteers

  24. Retained Cub Scouts

  25. Keeping Units Healthy • Council Field Staff Reporting “At Risk” Units Consistently at Council Staff Meetings • Targeted Units • “Red Units” • 90 Day Action Plan • Council Staff Networking & Mentoring (500)

  26. Retained Cub Scouts Unit Committee Training “Knowledgeable and Trained Leaders is Key to Strong, Successful Units Which Translates Directly into Higher Density and Better Retention Rates” (525)

  27. Retained Cub Scouts Quality Unit Executive • Assigned to Work with New or In Jeopardy Cub Scout Units • Paid Staff Position • Councils Applied and Received Support for Position • Positions to be Sustained by Membership Growth via Popcorn, Camping, Events (502, 525)

  28. Retained Boy Scouts

  29. Retained Boy Scouts Training • 100% Trained Leaders is the Expectation (By Example Not Decree) (69) • Roundtable Attendance > 75% of Units • Consistently Solid RT Programs • Gives Reason to Attend (69,504)

  30. JTE vs. CS Retained • Correlated - CS Advancement p<.000000004 • Correlated - District Committee p<.004 • Service Hours Rate • Commissioner Ratio • Visitation Rate • Contact Leaders Trained

  31. JTE vs. BS Retained • Correlated –CS Advancement p<1E-12 • Correlated –Contact Leaders Trained p<.00004 • Correlated - BS Advancements p<.005 • Correlated - Commissioner Ratio p<.02 • Correlated – BS Camping p<.02 • Service Hour Rate • Council Leadership Train • Visitation Rate • District Committee

  32. Other Retained Correlations • Cost per Scout • Rural & Suburban – No Correlation • Urban – Less Cost per Scout the Higher the Retention (p<.02) • Volunteers per Scout • Rural & Suburban – Highly Correlated (p<.00005) • Urban – No Correlation

  33. Trend • Strongest Correlations Occur at the Unit Level • Weakest at the Council Level • CS Advancement - p<.000000004 • Contact Leaders Trained - p<.00004 • District Committee - p<.004 • District Executives

  34. NER BS Retained – Leaders Trained BS Retention Leaders Trained

  35. Best Practices Website • Best Practices From Around the Country • Ratings Tell Us What Others Think • A Place to Share Ideas • A Place to Post What Works

  36. Follow Up • Track Changes Over Time • Are We Getting Better or Worse • What Approaches Worked or Did Not Work • Monitor the Specialist For Efficacy • Promote/Train/Replace the Specialist Insanity – Doing the Same Thing and Expecting a Different Result

  37. Category

  38. Northeast Area 2 Ranking2012 Cub Scout Retention

  39. Best Practices Portal NER Marketing Committee

  40. Purpose • To take advantage of “crowd resourcing” that the Web allows, • To let ALL Scouters share good ideas • Volunteers & Professionals • Unit, District, Council, Regional, and National level

  41. How do I get to it? • Go to https://myscouting.scouting.org/ • Log in • Left hand side choices, under “Council Tools” • Choose “Best Practices Portal”

  42. Two 5-Star Membership Ideas From the Best Practices Portal

  43. Using A Cub Scout Rocket Launch As A Pack Recruiting Night Draw Originator: seattlepioneer 01 Jul 2011 Chief Seattle Council, Young boys often don't have much of an understanding of Cub Scouts. However, when I take a model rocket and launcher into a school, and ask boys if they would like to make model rockets and see if their rocket will go the HIGHEST and the FARTHEST --- they can relate to that!

  44. Using A Cub Scout Rocket Launch As A Pack Recruiting Night Draw In exchange for contact information, families receive a Cub Scout Rocket Pilot License and the makings for a stomp bottle rocket. It usually takes families ~10 minutes to make a rocket After parents observe the launch a few times and satisfy themselves that it's well supervised, they are invited to sign up for Cub Scouts. That's usually pretty easy---- we don't have to TALK about how Cub Scouts is a fun family activity

  45. Using A Cub Scout Rocket Launch As A Pack Recruiting Night Draw RESULT ACHIEVED: Greater turnout for pack recruiting nights! More families signing up for Cub Scouts! COMMENTS This sounds like a fantastic idea! Thank you for posting this, Will! Ben McInnis, Cubmaster, Pack 39, Summit, RI

  46. Report to the City Originator: tina.brendle 12 Nov 2011 Bay Area Council, Report to City is a modified version of Report to State with all ages; Cubs Scouts, Boy Scouts, Venture Crews and Teams delivering a brief report, to presiding dignitaries, on their contributions to the community in the past year.

  47. Report to the City Scouts were nominated as MC, Color Guard and Pledge of Allegiance, Scout Oath and Dignitary Escort There were afternoon sessions for rank advancement, belt loops and merit badges. City depts. such as Park and Rec, Fire, Police, EMS, hosted 17 activities: Citizen in the Community, Fire Safety, & First Aid Merit Badges; and Swimming, Recycle, and Fishing Belt Loops to name some. To close the day, Scouts partnered with the VFW Post to conduct a flag retirement ceremony.

  48. Report to the City RESULT ACHIEVED: This event exposed Scouts to government, public speaking and the importance of contributing to the local community. COMMENTS: A fantastic idea. Community leaders learn about Scouting accomplishments & the Scouts get to self promote & learn communication. Agreat growth exercise for future leaders. I enjoyed this idea for its combination of civic duty for the Scouts with positive PR among community members

  49. New BPP offshoot – “Scout Link” • Wikipedia like option:  A different page where we invite all users to build a Best Practice on topics of our choosing.  Needs small amount of computer programming to launch.

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