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Publishing in JM . Ajay K. Kohli Editor-in-Chief Co-Editors: Gary L. Frazier & Robert P. Leone January, 2011. Agenda. Why publish in JM? What kind of papers are of interest to JM? Publication criteria – 3 screens Review process

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publishing in jm

Publishing in JM

Ajay K. Kohli

Editor-in-Chief

Co-Editors: Gary L. Frazier & Robert P. Leone

January, 2011

agenda
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
agenda3
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
why publish in jm
Why publish in JM?
  • Largest, diverse readership
why publish in jm5
Why publish in JM?
  • Largest, diverse readership
  • Fewer self cites
  • High impact . . .
agenda7
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
what kind of papers are of interest to jm
What kind of papers are of interest to JM?
  • Rigorous research with actionable implications
what kind of papers are of interest to jm9
What kind of papers are of interest to JM?
  • Rigorous research with actionable implications
  • Papers with new theoretical/substantive insights and findings (not methodological papers)
what kind of papers are of interest to jm10
What kind of papers are of interest to JM?
  • Rigorous research with actionable implications
  • Papers with new theoretical/substantive insights and findings (not methodological papers)
  • Any topic
what kind of papers are of interest to jm11
What kind of papers are of interest to JM?
  • Rigorous research with actionable implications
  • Papers with new theoretical/substantive insights and findings (not methodological papers)
  • Any topic
  • Any method
    • Archival data, experiments, surveys, historical methods, qualitative approaches, etc. all are welcome
what kind of papers are of interest to jm12
What kind of papers are of interest to JM?
  • Rigorous research with actionable implications
  • Papers with new theoretical/substantive insights and findings (not methodological papers)
  • Any topic
  • Any method
    • Archival data, experiments, surveys, historical methods, qualitative approaches, etc. all are welcome
  • Conceptual and review articles
    • But these are not easy
agenda13
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
three screens
Three screens

Interesting?

three screens15
Three screens

Interesting?

  • New? Non-obvious?
three screens16
Three screens

Interesting?

  • New? Non-obvious?
  • Change thinking/action?
three screens17
Three screens

Interesting?

  • New? Non-obvious?
  • Change thinking/action?
  • Organic innovation?
three screens18
Three screens

Interesting?

  • New? Non-obvious?
  • Change thinking/action?
  • Organic innovation?
  • Readable?
three screens19
Three screens

Interesting?

Valid?

  • New? Non-obvious?
  • Organic innovation?
  • Change thinking/action?
  • Readable?
  • Methodological rigor
  • Conceptual rigor
three screens20
Three screens

Interesting?

Valid?

Broad

Appeal?

  • New? Non-obvious?
  • Organic innovation?
  • Change thinking/action?
  • Readable?
  • Methodological rigor
  • Conceptual rigor
  • Number of scholars, managers, consumers, policy makers?
  • Level of managers and policy makers
agenda21
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
the review process
The review process
  • Paper assigned in rotation to one of three co-editors
    • Consistency across papers
    • Weekly + ad hoc conferences/consultations
  • Typically 2-3 reviewers
  • Up or down decision after 2nd round
    •  Extremely conscientious and thorough revision
agenda23
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM
  • Reviewing for JM
crafting manuscripts for jm
Crafting manuscripts for JM
  • Know your “first customer” – the reviewer
    • Extremely busy person
crafting manuscripts for jm25
Crafting manuscripts for JM
  • Know your “first customer” – the reviewer
    • Extremely busy person
  • Make it easy for a reviewer to like your paper
    • Short sentences!
    • Short paragraphs!
    • Point out the specific novel insights, the methodological care, the actionable implications . . .
crafting manuscripts for jm26
Crafting manuscripts for JM
  • Title – Crisp and inviting
    • Helps to state key novel insight in a single sentence if possible
crafting manuscripts for jm27
Crafting manuscripts for JM
  • Title – Crisp and inviting
    • Helps to state key novel insight in a single sentence if possible
  • Abstract – Executive summary, not shell statements
    • Assume it is the only thing a reader will read
crafting manuscripts for jm28
Crafting manuscripts for JM
  • Introduction
    • Write a research report, not a mystery novel
    • Pointedly state the problem/issue, + Who should care + Why?
    • Boldly list your contributions: The new insights + Why they are useful
    • 2-4 page synopsis of the whole paper
crafting manuscripts for jm29
Crafting manuscripts for JM
  • Theoretical framework and hypotheses section
    • Discuss the literature as it informs your research question(do not provide a listing of vaguely related prior findings)
    • Convincing arguments for hypotheses
    • 7-8 pages is plenty
crafting manuscripts for jm30
Crafting manuscripts for JM
  • Method and results section
    • Provide necessary detail but not in a sing-song style
    • Multi-study papers: State the purpose of each study in a brief intro (few sentences), clarifying how it complements the previous study
    • Use tables to help reduce text
    • 7-8 pages is a good target
crafting manuscripts for jm31
Crafting manuscripts for JM
  • Discussion section – split it into three sub-sections:
    • Theoretical implications: Brief overview of how results extend prior research, but do not repeat all findings
    • Managerial implications:What should which marketing stakeholders do differently, based on the specific findings?
    • Limitations and future research opportunities
crafting manuscripts for jm32
Crafting manuscripts for JM
  • General suggestions
    • Sweat the writing throughout – accurate, precise, concise
    • Many scholars revise dozens of drafts before submission
    • Consider professional copy editing, but don’t abdicate!
responding to reviewers
Responding to reviewers
  • Time helps
    • Put away the reviews, and read them when you are calmer
  • Go behind the comments
    • Try to want to understand why a reviewer said what s/he did
    • What will fully satisfy him/her?
  • If they don’t “get it,” it is quite likely you didn’t “give it”
  • Do more than more than asked for!
agenda35
Agenda
  • Why publish in JM?
  • What kind of papers are of interest to JM?
  • Publication criteria – 3 screens
  • Review process
  • Crafting manuscripts for JM & responding to reviewers
  • Reviewing for JM
reviewing for jm
Reviewing for JM
  • Important obligation
reviewing for jm37
Reviewing for JM
  • Important obligation
  • Learning experience
    • Newest thinking
    • How to craft papers – what authors do well, what mistakes they make
reviewing for jm38
Reviewing for JM
  • Important obligation
  • Learning experience
    • Newest thinking
    • How to craft papers – what authors do well, what mistakes they make
  • Build a track record in Manuscript Central
    • Each review is rated for quality and timeliness
what to evaluate
What to evaluate?
  • Contribution
    • Does the paper offer new insights?
    • How important are the new insights and to how many people?
    • Do they have the potential to change the thinking/behavior of one or more marketing stakeholders?
what to evaluate40
What to evaluate?
  • Conceptual rigor
    • Is each construct defined clearly and precisely?
    • Do the arguments for hypotheses/predictions make sense?
    • Do the arguments use construct meanings indicated in their definitions?
    • Is there a common theme across the constructs?
    • Is there a common logic across the hypotheses/predictions?
what to evaluate41
What to evaluate?
  • Methodological rigor
    • Do the measures correspond to the theoretical constructs?
    • Do the manipulations manipulate the construct and nothing else?
    • Are the measures reliable and valid?
    • Is the sample appropriate for the research question?
    • Is the analysis appropriate?
    • Are rival explanations accounted ruled out (experimentally or via analyses)?
what to evaluate42
What to evaluate
  • Readability
    • Is the writing easy to understand?
    • Do the ideas flow?
    • Are the sentences and paragraphs short?
    • Is the writing in the present tense?
writing a review
Writing a review

A brief synopsis of the paper’s objective and findings (2 sentences)

43

writing a review44
Writing a review

A brief synopsis of the paper’s objective and findings (2 sentences)

Describe 2-3 major strengths

44

writing a review45
Writing a review
  • A brief synopsis of the paper’s objective and findings (2 sentences)
  • Describe 2-3 major strengths
  • Describe 3-4 major weaknesses AND helpful suggestions for dealing with weaknesses – “path to publication”
writing a review46
Writing a review
  • A brief synopsis of the paper’s objective and findings (2 sentences)
  • Describe 2-3 major strengths
  • Describe 3-4 major weaknesses AND helpful suggestions for dealing with weaknesses – “path to publication”
  • Describe additional concerns and suggestions separately
writing a review47
Writing a review
  • A brief synopsis of the paper’s objective and findings (2 sentences)
  • Describe 2-3 major strengths
  • Describe 3-4 major weaknesses AND helpful suggestions for dealing with weaknesses – “path to publication”
  • Describe additional concerns and suggestions separately
  • Two or three single-spaced pages