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應用行銷導向概念及服務行銷技術 改善運輸業管理

應用行銷導向概念及服務行銷技術 改善運輸業管理. 任維廉 教授 2013/9. 交通大學. 綱要. 一 、運輸業管理的問題與挑戰 二、行銷導向的概念 三、服務行銷技術的應用釋例. 一、運輸業管理的問題與挑戰. ( 一 ) 環境變了 （二）運輸業面臨的問題很多 （三）掌握運輸服務的挑戰與機會. ( 一 ) 環境變了. Customers Competitors Change Technology EC Other Stakeholders ……. General Environment. Global. Suppliers.

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應用行銷導向概念及服務行銷技術 改善運輸業管理

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