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Joomla SEO 101 Workshop (Part 1)

Vancouver Joomla User Group www.VanJoomla.net. Joomla SEO 101 Workshop (Part 1). Iman Biock Aghay iman@successroad.ca www.successroad.ca. Agenda: 90% Fundamentals – 10% Technical. How Search Engines Work Keyword research Title URL Questions and answers. How Search Engines Work.

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Joomla SEO 101 Workshop (Part 1)

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  1. Vancouver Joomla User Group www.VanJoomla.net Joomla SEO 101 Workshop(Part 1) Iman Biock Aghay iman@successroad.ca www.successroad.ca

  2. Agenda: 90% Fundamentals – 10% Technical • How Search Engines Work • Keyword research • Title • URL • Questions and answers

  3. How Search Engines Work The Other 6% includes tons of other stuff such as: Sitemap no-follow URLs Webpage speed Tagcloud Age of your site File propertise/summary Template URL Descriptions Image alt text 404 302 robots.txt • Data gathering • Web-crawlers (Bot, Slurp, spider, …) • Index • Algorithm • Rank for SERPs • Page Rank VS. SERP Placement/Rank • The most sustainable strategy: • Working on 5 elements of web pages Google changed its strategy over ____ Times Last year! The first 50% is “Keyword Research”  How to find out 500 1- Title (3%) 2- URL (3%) 3- Content (10%) 4- Meta tags (3%) 5- Links (25%) Search Engines Fundamentals *Index-caffeine image source: http://googlewebmastercentral.blogspot.com/ ** All figures are presenter’s personal opinion and is not considered as a professional advise, you have to work with your own SEO knowledge to get any result

  4. Keyword Research • Listing root brands and product/service names (Realtor, Chiropractors,…) • Brainstorming variations of product and brand related keywords (e.g. Real estate company names, chiropractic centers,… ) • Talking to clients to determine what terms they use in search • Studying competitors’ sites • Adding geographic variations (e.g. Vancouver realtor, Richmond Chiropractor) • Adding descriptive variations (e.g. Cash flow property real estates listings, Low back pain treatments) • Taking all the variations and entering them into the Google AdWords Keyword Tool, which will suggest numerous other variations Keyword research should be the first action in any online business

  5. Best Keywords (To start) • Niche Market Keywords • Long tail keywords (Combination of 2-4 words) • Less competitors for exact keyword (Ideally under 20,000) • More than 10,000 searches per months • Watch out for your competitor anyhow • Check if there is any Adwords for that keyword • Is it a hard keyword or not? • http://www.seochat.com/seo-tools/keyword-difficulty/ High conversion, less competition

  6. Title Use the words economically Do not over use your keywords The best title has 80 characters Use the title for PEOPLE not for Google Use Variations to cover more keywords: • Singular vs. plural • Synonyms and acronyms • Alternate word order • Keyword modifiers Create your first workbook

  7. Uniform Resource Locators (URL) • Website VS. Webpage • www.example.com example.com • Acronyms are better than long URLs Watch out for domain age The more understandable the better

  8. Search Engine Friendly URL (SEF URL) • http://www.joomlaseocompany.com/index.php?option=com_content&view=section&layout=blog&id=1&Itemid=3 • VS. • http://www.joomlaseocompany.com/joomla-seo-tips.html Contest: If you can’t understand this URL, how Google wants to understand

  9. How to have SEF URLs in Joomla? • Change global configurations • Choose Alias based on keyword research and avoid acronyms: • Choose Alias for all Sections and Categories Create your first workbook

  10. Avoid creating duplicate content • URLs can cause duplicate content, avoid using URLs like: • example.com • example.com/index.html • example.com/index.php • www.example.com • www.example.com/index.html • www.example.com/index.php Create your first workbook

  11. Q & A Iman Biock Aghay iman@successroad.ca www.tavanayan.com Vancouver Joomla User Group www.VanJoomla.net

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