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Transforming Research into Action: Key Strategies for Arts Participation and Cultural Advancement

This insightful session brings together experts Bill Faust, Bill Kiefaber, and Pete McGinty, moderated by Emily Swartzlander, to explore essential strategies for turning research into actionable results in the arts. Participants will learn to define research problems, design effective studies, analyze data, and implement findings to enhance cultural participation. Discover crucial market research phases, the importance of analysis in selecting partners, and creating actionable plans to build strategic alliances within the arts community. Engage in discussions on improving visibility, message development, and fostering long-term commitments.

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Transforming Research into Action: Key Strategies for Arts Participation and Cultural Advancement

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Presentation Transcript

  1. Turning Research Into Action Bill Faust, Ologie Bill Kiefaber, GRIP Technology Pete McGinty, Experience Columbus Moderator: Emily Swartzlander, GCAC Supporting Art. Advancing Culture.

  2. Define the research problem Establish the research design Collect and analyze data Formulate findings Market Research Phases Four basic market research phases:

  3. Behavioral Model of Participation Source: A New Framework for Building Participation in the Arts, RAND Corporation

  4. Research Keys to Success • Start smart - gather information currently available and leverage partnerships • Begin the process by detailing what you want to learn, not how to gather the data • Only gather information that you will act upon • Analysis is the key characteristic to look for in choosing a research partner • Acting upon the results is the most critical step

  5. Most Important Actions • Create an action plan and stick to it • Improve visibility • Message development • Message delivery • Build strategic alliances • Organizations with complimentary missions • Organizations with complimentary assets and strengths • Maintain long-term commitments • Explore program changes

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